VegNews Daily

Chipotle Plans to Expand Sofritas Option Beyond CA

The fast food chain has announced it will begin offering its vegan tofu filling in the Pacific Northwest.

Mexican fast food chain Chipotle will expand the test market for Sofritas to the Pacific Northwest, reports Bloomberg Businessweek. “We’re expanding the Sofritas test to include our restaurants in the Pacific Northwest this month, and we’re considering additional markets this fall,” shared restaurant founder Steve Ells during a recent company earnings call. After last February’s Northern California debut of the non-genetically modified braised tofu filling from local supplier Hodo Soy, Chipotle tested the option in Southern California, and within months Sofritas made its way onto all California Chipotle menus. The vegan option makes up four to five percent of the fast food chain’s sales in California, and Chipotle hopes Sofritas will continue to appeal to health-conscious diners beyond just the vegan community.

Photo credit: Chipotle 

Etnies Launches Cruelty-Free Shoe to Honor Vegan Skater

The high-performance Jameson shoe contains zero animal products thanks to skater Ryan Lay's vegan lifestyle.
Read More »

Vegan Tattoo Shop to Hold Benefit for Animals

Brooklyn's Gristle Tattoo is raising funds to benefit Mercy for Animals through creative, animal activist-oriented tattoo designs.
Read More »

Playing the Lotto is Now a Win for Animals

The UK Vegetarian Society launched the UK's first Veggie Lotto where players vie for a £25,000 jackpot.
Read More »

Startup to Inspire Gen Z to Go Vegan by Age 25

New company Better Eating International aims to "popularize the cause of animal rights" with a targeted marketing plan to inspire all young people to go vegan.
Read More »

New NGO Aims to Make Vegan Food Widely Available

Balanced works with major food companies to develop more plant-based options.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »