VegNews Daily

Chipotle Plans to Expand Sofritas Option Beyond CA

The fast food chain has announced it will begin offering its vegan tofu filling in the Pacific Northwest.

Mexican fast food chain Chipotle will expand the test market for Sofritas to the Pacific Northwest, reports Bloomberg Businessweek. “We’re expanding the Sofritas test to include our restaurants in the Pacific Northwest this month, and we’re considering additional markets this fall,” shared restaurant founder Steve Ells during a recent company earnings call. After last February’s Northern California debut of the non-genetically modified braised tofu filling from local supplier Hodo Soy, Chipotle tested the option in Southern California, and within months Sofritas made its way onto all California Chipotle menus. The vegan option makes up four to five percent of the fast food chain’s sales in California, and Chipotle hopes Sofritas will continue to appeal to health-conscious diners beyond just the vegan community.

Photo credit: Chipotle 

 Comments

Increased Fruit and Vegetables Options Served at Schools

80 percent of schools now offer two or more vegetables per meal, but are children eating them?
Read More »

Time Goes Nuts for Almond Butter

Almond butter is a great food, says five nutritionists for the magazine.
Read More »

Worldwide Tour Showcases Vegan Food in 193 Countries

Blog campaign shows that you can be vegan in every country on the planet.
Read More »

New Report: Why SeaWorld Attendance Is Plummeting

Multiple factors—including a call to boycott from One Direction's Harry Styles—is causing the demise of the aquatic park.
Read More »

Vegan Dishes Win at the Iowa State Fair

Vegan pies, bars, soups, and salads make their mark at annual meat-and-dairy-laden fair.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »