VegNews Daily

Buzzfeed Chairman to Launch Animal-Related Website

An internet media mogul’s new project will capitalize on the public’s fascination with animals and the issues that affect them.

Ken Lerer, co-founder of The Huffington Post and Chairman of Buzzfeed, is teaming up with former Salon editor-in-chief Kerry Lauerman to launch an animal-related website, The upcoming media venture will be a blend of lighter stories as well as more investigative content that focuses on the burgeoning issues of human and animal interaction. While the website will not have a political agenda, Lerer notes that the project was inspired by the public’s increased engagement with animal-related content in major media outlets. “Look at the front of The New York Times—they have a significant animal story on the front page every week,” notes Lerer on “It’s our plan to launch a site to try to own that topic.”


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