News

New Startup Will Make Raising Animals as Food “Unthinkable”

Memphis Meats is one of the newest—but most promising—contenders in the race to produce animal-free meat.

Memphis Meats, a bio-tech startup based in San Francisco, made headlines this week with the unveiling of both its first product and its business plan to make animal agriculture obsolete. “This is absolutely the future of meat,” Memphis Meats CEO Uma Valeti told The Wall Street Journal. “We plan to do to the meat industry what the car did to the horse and buggy. Cultured meat will completely replace the status quo and make raising animals to eat them simply unthinkable.” The company says its first round of products will include hot dogs, sausages, burgers, and meatballs but will eventually grow to other meat foods, including pork, all in a process it says produces up to 90 percent less greenhouse emissions and would spare billions of animal lives a year. The business also sets itself apart from other lab-grown meat companies with its aggressive timeline—it says it will be selling in the next three to four years. Similar to all in-vitro meat production, small amounts of animal cells are needed to start the culturing process. Memphis Meats’ process includes using fetal bovine serum—a nutrient-rich cocktail extracted from unborn calves’ blood that is popular in cultured meat production because of its resulting low levels of antibodies and high amounts of growth factors. To move toward removing animals from the equation entirely, Memphis Meats told The Wall Street Journal that it is planning to develop a plant-based alternative to the serum in the near future. The company also gave a nod to its namesake when discussing one of the first challenges it plans on undertaking: distributing to Memphis barbecue restaurants.

More News

Chipotle Adds Quinoa to its NYC Test Kitchen Menu

In addition to sofritas, vegans might soon have another plant-based protein option at Chipotle—a blend of gold and red quinoa spiced with turmeric, citrus juice, and cilantro.
Read More »

Vegan Fashion Brand VAUTE Profiled on PBS

The brand's founder Leanne Mai-ly Hilgart spoke about her mission to create functional and fabulous vegan clothes to eliminate animal cruelty in the fashion industry.
Read More »

New Investor Coalition to Combat Meat Problem in China

Toronto-based Dao Foods International will promote plant-based and clean meat in China to curb the country's growing appetite for animal products.
Read More »

IKEA Debuts Plant-Based Hot Dogs

The furniture giant debuted the new animal-free option at a single store in Sweden with plans to expand the offering across Europe by August.
Read More »

Rooney Mara Launches Luxury Vegan Fashion Line

New fashion brand Hiraeth includes faux-leather pants, velvet garments, and combat boots—all made ethically in Los Angeles.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »