News

Virtual Reality Slaughterhouse Haunts NPR Writer

With the help of virtual reality, Barbara J. King goes inside of a pig slaughterhouse at the Sundance Film Festival.

Writer Barbara J. King penned a recent feature published on National Public Radio that described her experience with an interactive exhibit at the Sundance Film Festival wherein she was placed inside a pig slaughterhouse with the use of a virtual reality headset. The 12-minute video entitled “iAnimal” was compiled by animal-rights group Animal Equality and allowed King to experience 3D interactive images of pigs being partially stunned and left for dead while other pigs watched and waited for their turn. The immersive experience left her “disoriented and stupid,” and she explains that “the heightened visual closeness brings about heightened emotional attunement and, thus, the true extent of the cruelty to individual, sentient animals.” King acknowledged the power of the exhibit’s message and came to the conclusion that “we need to see and stop what we're doing to other animals—and not only in the last few moments of their lives.”

More News

James Cameron Invests in Vegan Protein Facility

The famed filmmaker hopes to accelerate the shift to plant-based protein by funding the world's largest organic pea protein-processing facility in Canada.
Read More »

Beyond Burger Debuts at TGI Fridays

Vegan brand Beyond Meat announces its largest retail partnership to date with the launch of its plant-based patty at participating TGI Fridays in the greater Boston area.
Read More »

Colorado Beef Ranch Turns into Vegan Animal Sanctuary

The Surf and Turf Animal Sanctuary now protects animals that were previously destined to be killed after ranch owners adopt a cruelty-free lifestyle.
Read More »

Vegan Rock Star is Face of Lululemon's Men's Campaign

The revered yoga apparel company's new Strength to Be campaign—focused on redefining the meaning of masculinity—features adamant vegan and punk rocker John Joseph.
Read More »

Pizza Hut Launches Vegan Cheese

The international pizza chain adds Violife vegan cheese to five UK locations to gauge consumer interest.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »