News

Tyson Invests in Vegan Company

Meat giant is the first to move toward plant-based alternatives.

The world’s largest meat producer, Tyson Foods, paid an undisclosed sum to vegan company Beyond Meat for five percent of its company. Tyson senior vice president in charge of strategy Monica McGurk marveled at the quality of the Beyond Burger—a newly released plant-based burger which Beyond Meat insisted be sold alongside meat products, including those from Tyson, earlier this year. “We think it’s a game-changing product that gives us exposure to this fast-growing part of the food business,” McGurk said. Beyond Meat CEO Ethan Brown explains the investment will be a jumpstart to move vegan protein from “the penalty box” of meat alternatives into “the mainstream.” Under the Farm Animal Investment Risk & Return Initiative, a group of investors—with holdings worth more than $1 trillion—recently pressured meat companies (including Tyson) to reduce their meat output in an effort to address the effect of animal agriculture on the environment. While this historic move marks the first time a meat company invested in a vegan competitor, other large corporations including General Mills and Danone have each staked their claims in companies (vegan cheesemaker Kite Hill and parent company to several dairy-alternative brands WhiteWave Foods, respectively) that have found success in replacing animal products with plants.

More News

Study: Young People Optimistic About a Meat-Free World

A survey of 13,000 people in 14 countries found that living in a world where meat is no longer derived from animals makes them feel positive about the future.
Read More »

Teenager Opens Vegan Café in England

Purity Petal Café—opened by 19-year-old Maria Rose—becomes the first vegan eatery in the Barnstaple area of North Devon, England.
Read More »

Green Day and Kat Von D Collaborate on Vegan Eyeliner

Billie Joe Armstrong has teamed with vegan beauty mogul Kat Von D on her upcoming, animal-friendly makeup product.
Read More »

All-You-Can-Eat Vegan Pizza Night Hits Liverpool

Liverpool's Santa Maluco entices diners with unlimited wood-fired vegan pizzas featuring mock duck, vegan cheese, and Big Mac sauce.
Read More »

Danone's New Vegan Brands Drive $760M Profit Spike

The $12.5 billion acquisition of WhiteWave—known for its plant-based brands—proves to be a profitable move for the French yogurt brand.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »