Beyond Burger Debuts at Veggie Grill

Los Angeles location of vegan fast-casual chain is the first to offer the "bleeding" plant-based burger.

Vegan company Beyond Meat’s Beyond Burger is now available at a Los Angeles Veggie Grill location. The debut of the Beyond Burger comes after last week’s announcement that Veggie Grill—which recently secured a $22 million investment for expansion—will begin to offer the “bleeding” plant-based burger at all of its 28 locations in the coming months. Beyond Burger first appeared commercially in the meat department at a Boulder, CO Whole Foods Market earlier this year, and the company’s CEO Ethan Brown plans to bring the innovative burger to new markets, including restaurants. Yesterday, Beyond Meat initiated its latest roll-out to Whole Foods Markets in the Midwest, the Mid-Atlantic and Northeastern regions, which extends the burger’s distribution to nearly 100 stores nationwide. On the menu at Veggie Grill located at 6374 Sunset Boulevard near Arclight Cinemas, the Beyond Burger is served “with a ton of traditional fixins’” according to restaurant CEO Steve Heeley, at a cost of $12.95.

More News

Brooklyn's Vegan President Pushes to Ban Bologna

Eric L. Adams introduced a resolution that would ban disease-promoting processed meat at New York City public schools.
Read More »

Director Kevin Smith is Now a Non-Animal Eater

The Clerks director has officially ditched all animal products after a devastating heart attack made him reconsider his dietary habits.
Read More »

Ed Sheeran Buys Vegan Domino's Pizza for Dedicated Fans

The musician treated fans who camped out to see his concert in Brisbane, Australia to vegan pizzas from the chain, which recently added Follow Your Heart's vegan cheese to its menus.
Read More »

UK Doughnut Chain Opens an All-Vegan Outpost

The new plant-based location of doughnut shop Crosstown in London aims to make cruelty free doughnuts that rival the “real” thing.
Read More »

Zac Efron Thrives on a Purely Plant-Based Diet

The High School Musical actor reveals that ditching animal products has improved his metabolism, sleep, and exercise routine.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »