Biggest Loser Producer Launches Plant-Based Show
JD Roth's new series The Big Fat Truth helps participants lose weight, fight diabetes, and attain a healthy lifestyle through whole foods, plant-based nutrition.
Famed producer behind hit NBC show The Biggest Loser JD Roth will soon launch plant-based reality series The Big Fat Truth. Each hour-long episode will follow a specific group of people—diabetics, new moms, night nurses, previous weight-loss show contestants, and more—and challenge them to consume a plant-based diet for 90 days. Vegan meal delivery service Kitchen Therapy will provide participants with vegan meals for the first 10 days of their journey, and their individual progress throughout the time period will be monitored by vegan medical professionals including Michael Greger, MD—who Roth lovingly calls “the Michael Jordan of the plant-based world.” Roth transitioned to a plant-based diet several years ago—a journey he documented in his book that shares a name with the new series—at the behest of his wife Christine, who serves as a consulting nutritionist on the show. “Over the years, I’ve learned what I’ve done right and what I’ve done wrong,” Roth tells VegNews. “I can no longer support a lifestyle with animal products knowing what I know.” Roth says a group of six diabetic participants featured on the show completely ceased taking medication after the initial 10-day, plant-based transition—“just from eating plants!,” Roth exclaims. The Biggest Loser’s first winner, Ryan Benson—who gained back most of the weight he lost during the first season in 2005—makes an appearance in the new series as well. “After The Biggest Loser, [Benson] said ‘thank you for the $250,000 check, and then went straight to his favorite burger place,” Roth recounts, adding, “the mind is the body’s biggest muscle.” Roth believes the medical industry is undereducated about the consumption of plants as medicine, and admits that while he himself once benefited from the money spent on quick-fix diet programs, a more holistic approach to sustainable health can be achieved by eschewing animal products and processed foods altogether. “I want to do my part with the brand I built,” Roth says. “It’s not about watching me drink almond milk, but about putting it into action.” The first episode of The Big Fat Truth—which Roth says will either focus on five previous participants of The Biggest Loser or six diabetics—is set to debut in April 2017 on the wellness network, Z Living.
Tyson to Launch Plant-Based Meal Bowls
The meat company is disrupting itself to stay competitive as consumer habits shift toward animal-free foods.
Read More »
Pregnant Sisters Launch Vegan Dessert Sushi Brand
Vegan Rice Krispies Treats stand-in for sushi rice, and gelatin-free candies replace fish in creations made by sisters Kasia Mierzejewska and Emilia Augustyn for their allergen-free brand Sweet Sushi Factory.
Read More »
PG Tips Creates New Tea Aimed at Vegan Consumers
The nearly 90-year-old tea brand formulated a new blend that pairs perfectly with plant-based milk.
Read More »
Australia's First Vegan Hotel Restaurant Opens in March
New eatery Alibi—featuring a menu developed by vegan restaurateur Matthew Kenney—will occupy the ground floor of Ovolo Hotel in Sydney.
Read More »
Miami's Plant-Based SEED Food & Wine Festival Debuts in LA
SEED and Eat Drink Vegan will join forces this year to bring an epic vegan festival to Los Angeles.
Read More »
- Chipotle Adds Quinoa to its NYC Test Kitchen Menu
- Vegan Fashion Brand VAUTE Profiled on PBS
- New Investor Coalition to Combat Meat Problem in China
- IKEA Debuts Plant-Based Hot Dogs
- Rooney Mara Launches Luxury Vegan Fashion Line
- NYC Meat Emporium Now Serves Vegan Beyond Sausage
- Vegan Truffles Beat 141 Brands in Blind Taste Test
- POC-Owned Vegan Lipstick Brand Debuts at Target
- New Bleeding Vegan Burger Debuts at Costco
- Craft Brewery Modern Times Opens Vegan Lounge
- Kat Von D Honors Drag Queen Divine with New Makeup Line
- NYC Fashion Mogul to Debut Vegan Cheese Brand
- LUSH Debuts New Vegan Bath Melt to Fight for Trans Rights
- Data Shows Plant-Based Diet Would Save UK $7 Billion
- Amsterdam Fashion Brand Debuts Vegan James Dean Jacket
- Investors Condemn Whole Foods for Ignoring Vegan Shift
- Vegan Pay-What-You-Can Eatery Opens in Charleston
- Veganism is Stunting Growth of Camel-Milk Industry
- New Vegan Eatery Shares Profits with Employees
- Real Housewives Star Throws Vegan Dinner Party