News

Vita Coco Goes Dairy-free to Hit $1 Billion in Sales

Popular coconut water brand plans to take advantage of growing plant-based milk industry to help increase profits.

The world’s largest coconut water brand Vita Coco recently announced that it plans to reach its projected $1 billion in sales by expanding into the dairy-free sector. Through its parent company, All Market Inc., the brand is launching Vita Coco Coconut Milk—made with a blend of coconut water and coconut cream—in an effort to capture its stake in the growing plant-based milk industry. Vita Coco CEO Michael Kirban says the brand plans to “[own] the coconut in different areas of the store,” and will debut its first non-dairy milk alternative at supermarket chain Safeway and other grocers nationwide this March. This move is sure to prove profitable for Vita Coco, as the coconut milk market is expected to grow at a rate of 15.4 percent annually until 2020—while the entire plant-based milk industry is projected to boom to $35 billion by 2024.

More News

Costco Debuts $5 Vegan Breakfast Bowls Nationwide

The food court at the big-box retailer is about to get a lot more refreshing thanks to a plant-based berry-and-granola loaded açaí bowl, available by the end of this month at locations nationwide.
Read More »

Montreal Bans Cruel Horse-Drawn Carriages

Beginning on New Year's Eve 2019, horses will no longer be forced to pull passengers across the cobblestone streets of the Canadian city.
Read More »

New Locator Finds Vegan Food at Ballparks

New guide Veggie Happy helps sports fans locate vegan options at stadiums nationwide.
Read More »

New Vegan Butcher Shop Opens in Texas

San Antonio's Hip Peaz Vegan Eats offers a rotating menu of vegan meat sandwiches, burritos, and gumbo.
Read More »

Vegan Shoe Brand No One's Skin Debuts in London

The new footwear brand aims to eliminate the pollution caused by the animal-based leather industry with comparable, vegan alternatives.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »