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Lime Crime Launches Vegan Unicorn Hair Dye

The magical line of cruelty-free, imaginative hues make hair pony-perfect without harming animals.

Vegan company Lime Crime recently launched a new hair dye line called Unicorn Hair. The vegan fantasy hair line is made with vegetable dyes, is free of ammonia, and consists of 13 bold colors including Dirty Mermaid (a muted seafoam green), Bunny (a pastel pink), and Pony (an electric violet-purple). The company’s purple-haired CEO Doe Deere spent three years developing the semi-permanent line which is best suited for pre-bleached or light-colored hair. The boldly colored line is fortified with hair conditioners, and according to the company it lasts longer, and “fades gradually and gracefully.” Vegan beauty brands are innovating the industry with playful products—such as Harry Potter-themed makeup brushes launched last year by cosmetic brand Storybook—to prove that testing on animals and using animal products is not necessary to create quality makeup, hair products, or beauty accessories.

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NYC Fashion Mogul to Debut Vegan Cheese Brand

Joshua Katcher—founder of vegan fashion brand Brave Gentleman—has teamed with vegan tattoo shop owner Dina DiCenso to launch artisanal vegan cheese brand RIND.
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LUSH Debuts New Vegan Bath Melt to Fight for Trans Rights

The vegan-friendly beauty brand launches a campaign to raise $450,000 to end discrimination and violence against transgender people.
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Data Shows Plant-Based Diet Would Save UK $7 Billion

A new study finds that the country could save billions on health and economic costs if 10 percent of the population adopted a plant-based diet.
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Amsterdam Fashion Brand Debuts Vegan James Dean Jacket

Cruelty-free fashion brand HoodLamb announces its spring line complete with James Dean-inspired unisex jackets.
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Investors Condemn Whole Foods for Ignoring Vegan Shift

A coalition of 57 investors who manage $2.4 trillion in assets continues to push food companies to abandon the risky practice of raising animals for food.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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