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Lime Crime Launches Vegan Unicorn Hair Dye

The magical line of cruelty-free, imaginative hues make hair pony-perfect without harming animals.

Vegan company Lime Crime recently launched a new hair dye line called Unicorn Hair. The vegan fantasy hair line is made with vegetable dyes, is free of ammonia, and consists of 13 bold colors including Dirty Mermaid (a muted seafoam green), Bunny (a pastel pink), and Pony (an electric violet-purple). The company’s purple-haired CEO Doe Deere spent three years developing the semi-permanent line which is best suited for pre-bleached or light-colored hair. The boldly colored line is fortified with hair conditioners, and according to the company it lasts longer, and “fades gradually and gracefully.” Vegan beauty brands are innovating the industry with playful products—such as Harry Potter-themed makeup brushes launched last year by cosmetic brand Storybook—to prove that testing on animals and using animal products is not necessary to create quality makeup, hair products, or beauty accessories.

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Avocados That Last 50 Percent Longer Debut at Costco

The popular toast-topper is wrapped in an organic plant-based preservation skin made by tech company Apeel Sciences.
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80-Year-Old Food Brand Goes Vegan

Heritage Health Food plans to transition its entire brand to be free of animal products by 2019 and launch innovative new vegan foods geared to mainstream markets.
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Canada's Senate Passes Cruelty-Free Cosmetics Act

Cruel cosmetic testing on animals may soon become a thing of the past in Canada.
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Month-Long Vegan Festival Kicks Off in London

V For festival will hosts events featuring vegan food, cruelty-free fashion, art, and fitness throughout the month of August.
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Vegan Cheese Sales Spike by 45 Percent in 52 Weeks

Consumer research firm Nielsen reveals new consumer statistics, including that African-Americans are 48 percent more likely than the average American consumer to purchase vegan food.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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