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Lime Crime Launches Vegan Unicorn Hair Dye

The magical line of cruelty-free, imaginative hues make hair pony-perfect without harming animals.

Vegan company Lime Crime recently launched a new hair dye line called Unicorn Hair. The vegan fantasy hair line is made with vegetable dyes, is free of ammonia, and consists of 13 bold colors including Dirty Mermaid (a muted seafoam green), Bunny (a pastel pink), and Pony (an electric violet-purple). The company’s purple-haired CEO Doe Deere spent three years developing the semi-permanent line which is best suited for pre-bleached or light-colored hair. The boldly colored line is fortified with hair conditioners, and according to the company it lasts longer, and “fades gradually and gracefully.” Vegan beauty brands are innovating the industry with playful products—such as Harry Potter-themed makeup brushes launched last year by cosmetic brand Storybook—to prove that testing on animals and using animal products is not necessary to create quality makeup, hair products, or beauty accessories.

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Portia de Rossi Pays Surprise Visit to Vegan Butcher Shop

The actress stopped by The Herbivorous Butcher in Minneapolis to rave about their delicious food.
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Milk Consumption Drops by 22 Percent Since 2000

The dairy industry is in decline, while plant-based milks are all the rage.
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Kyrie Irving Credits Vegan Diet for Winning Streak

The professional basketball player said he is now awake to the harmful effects of consuming animal products.
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GQ Names Colin Kaepernick Citizen of the Year

Vegan football player and social justice activist was awarded the prestigious title for his work in giving a voice to the voiceless.
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World's First Vegan Shoe Line Made from Apples Debuts

Vegan brand VEERAH is revolutionizing the fashion industry with a collection of stylish shoes made from apple peels.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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