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Lime Crime Launches Vegan Unicorn Hair Dye

The magical line of cruelty-free, imaginative hues make hair pony-perfect without harming animals.

Vegan company Lime Crime recently launched a new hair dye line called Unicorn Hair. The vegan fantasy hair line is made with vegetable dyes, is free of ammonia, and consists of 13 bold colors including Dirty Mermaid (a muted seafoam green), Bunny (a pastel pink), and Pony (an electric violet-purple). The company’s purple-haired CEO Doe Deere spent three years developing the semi-permanent line which is best suited for pre-bleached or light-colored hair. The boldly colored line is fortified with hair conditioners, and according to the company it lasts longer, and “fades gradually and gracefully.” Vegan beauty brands are innovating the industry with playful products—such as Harry Potter-themed makeup brushes launched last year by cosmetic brand Storybook—to prove that testing on animals and using animal products is not necessary to create quality makeup, hair products, or beauty accessories.

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Vegan Desserts Are 329 Percent More Popular on Pinterest

The social media platform released its top 100 trends, and vegan desserts were all the rage.
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LA Times Says to Follow #plantbased on Instagram Now

The publication advises readers to take advantage of the new Instagram feature by following the growing trend of plant-based foods.
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Dole Creates Star Wars-Themed Blue Vegan Smoothie

Fruit and vegetable brand Dole draws inspiration from Star Wars' Millennium Falcon for its new, and very blue, coconut milk-based vegan smoothie.
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Vegan Billboard Goes Up in Times Square

Catskill Animal Sanctuary’s billboard campaign, placed in one of the biggest tourist destinations in the world, encourages people to go vegan this holiday season.
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Budget Vegan Beauty Brand Hits Drugstores

Unilever's eco-friendly beauty brand, Love Beauty and Planet, is set to debut in January.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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