London’s First Vegan Supermarket is Now Open

GreenBay sells more than 1,000 vegan products to help serve the booming vegan scene in the UK.


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British retail shop GreenBay recently opened as London’s first all-vegan supermarket. The supermarket is located in the West Kensington neighborhood and sits adjacent to two vegan restaurants and a fully vegan pizza shop. GreenBay stocks more than 1000 vegan items (with new products added every week) including meats, cheeses, alcoholic beverages, ice cream, and cruelty-free household items. The market stocks many British brands and vegan imports from other countries including Follow Your Heart’s Vegan Egg, Tofurky’s line of plant-based meats, and Swedish company Oatly’s oat-based milk. All purchases that total more than £55 qualify for free nationwide delivery, with worldwide delivery also available. Last month, the world’s largest vegan retail store—The Cruelty Free Shop—opened in Australia and offers more than 3,500 vegan products. GreenBay plans to open more branches across London in the coming years.