Vegan Burger Shop to Open in Seattle Whole Foods

Oregon's Next Level Burger will launch at the Roosevelt Square Whole Foods Market this August.

Vegan eatery Next Level Burger (NLB) will expand to its first location outside of Oregon, the Roosevelt Square location of Whole Foods Market in Seattle, this August. The plant-based burger shop will have a prominent presence at the front of the market and serve an expanded menu of beer, cider, dairy-free shakes infused with coffee from Groundwork Coffee Co., and an array of burgers—including the recently added Beyond Burger Stack, an all-organic double-decker burger featuring two Beyond Burger patties, special seasoning, tomatoes, lettuce, and a choice of vegan cheddar or vegan Swiss cheese. “I think it’s a game-changer for the store and for the region,” Whole Foods Market’s Regional PR Director Erika Dimmler tells VegNews. “It aligns with our values, as well. There is an appetite for this even for people that wouldn’t classify themselves as vegan.” NLB co-founder Matthew de Gruyter says the expansion grew from a demand made by Seattle residents visiting the eatery’s Oregon locations—the first of which de Gruyter launched with his wife Cierra in 2015. “What Whole Foods has done for sustainable food,” de Gruyter says, “we’d love to do for plant-based dining.” De Gruyter plans to expand NLB to new locations nationwide in the coming months.

More News

Ed Sheeran Buys Vegan Domino's Pizza for Dedicated Fans

The musician treated fans who camped out to see his concert in Brisbane, Australia to vegan pizzas from the chain, which recently added Follow Your Heart's vegan cheese to its menus.
Read More »

UK Doughnut Chain Opens an All-Vegan Outpost

The new plant-based location of doughnut shop Crosstown in London aims to make cruelty free doughnuts that rival the “real” thing.
Read More »

Zac Efron Thrives on a Purely Plant-Based Diet

The High School Musical actor reveals that ditching animal products has improved his metabolism, sleep, and exercise routine.
Read More »

Dr. Praeger's Debuts Vegan Protein Line

The health-food company is introducing two new burger patties, three types of chicken-free tenders, a meatless sausage, and supergreen nuggets.
Read More »

DKNY and Donna Karan Go Fur-Free

The brands join a growing number of fashion labels and designers that believe fur is outdated.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »