Beyond Meat Signs Sysco Deal to Expand Exponentially

Vegan brand Beyond Meat announced its partnership with Sysco—one of the country’s largest food service companies. “Similar to how we’ve partnered with conventional grocery stores to bring the Beyond Burger to the meat aisle where everyday consumers shop for protein,” Beyond Meat CEO Ethan Brown said, “we are thrilled to be a part of Sysco’s Cutting Edge Solutions program to bring The Beyond Burger to menus alongside beef at thousands of mainstream restaurants nationwide.” The partnership will propel the plant-based Beyond Burger onto thousands of menus in Sysco’s distribution line, including those at restaurant chains, fast-food eateries, educational facilities, healthcare centers, and hospitality cafeterias across the country. “Each year, we evaluate emerging food trends to hand-select our Cutting Edge Solutions featured productions,” Sysco Senior Vice President of Merchandising Brian Todd said. “Our exclusive distribution of the innovative Beyond Burger helps our customers appeal to a growing group of consumers seeking better-for-you products.” The Beyond Burger debuted in the meat department at a Colorado Whole Foods Market last year and sold out within one hour. Since then, the company has expanded its plant-based burger to hundreds of points of distribution, including Safeway, burger chain BurgerFi, movie theater chain Alamo Drafthouse, on-campus at Yale University, Hong Kong’s vegan grocery chain Green Common, and more.