News

Pret's Eight Top-Sellers are Vegan Dishes

Pret A Manger CEO says he underestimated the strength of the vegan movement, as vegan dishes are increasing the company's sales by 70 percent.

In a recent interview with media outlet Forbes, international chain Pret A Manger’s CEO Clive Schlee revealed that vegan dishes are driving the company’s continued success. In 2016, Schlee opened the first all-vegetarian outpost of the 450-location chain—called Veggie Pret—in London to test demand for meatless dishes. After overwhelming customer demand, Schlee opened two more Veggie Pret locations—with more vegan options—and installed “Veggie Fridges” across United Kingdom Pret locations to further promote the company’s vegetarian offerings. “The top-selling eight new products at Veggie Pret are all vegan,” Schlee said, “which either shows that vegan dishes can be just as delicious as veggie dishes, or we have underestimated how strong the vegan movement is.” Schlee revealed that the success of Pret’s vegan offerings have amounted in a 70-percent increase in sales since the launch of Veggie Pret. For the fall, Pret introduced two new vegan options—the Falafel & Turmeric Cauliflower Balance Box and a Pumpkin Bisque—to further harness the unprecedented demand for animal-free meals.

More News

Mena Suvari Has Vegan Epiphany at Moby's Restaurant

The newly vegan actress felt like an "a**hole" for bringing a leather handbag to Little Pine and has since veganized her closet.
Read More »

Pittsburgh Gets Its First Vegan Ice Cream Shop

Vegan cone and cake shop Sugar Spell Scoops will sell cashew-based scoops and whimsical unicorn cakes in the Sharpsburg borough in June.
Read More »

Meat Company Finds Americans Are Afraid of Hot Dogs

Meat brand Applegate finds that 47 percent of consumers are scared to discover the ingredients in hot dogs, while 24 percent of millennials never purchase them.
Read More »

Kat Von D Debuts 10th Anniversary Vegan Beauty Line

The animal activist launched a limited-edition, golden-hued vegan makeup collection inspired by her mother, husband, and other muses.
Read More »

Missouri Passes Bill Limiting Meat Labels to Dead Animals

Those in opposition to the bill—which purports it is alleviating consumer confusion around plant-based products—believe its passing is wrongly motivated by eliminating meat-industry competition.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »