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Organic Kale Now $1 Per Bunch at Whole Foods

The supermarket chain continues its price slashing spree, this time in honor of World Vegetarian Day.

Whole Foods Markets across the United States have slashed prices on organic kale to promote World Vegetarian Day. From now until Tuesday, organic kale will be available for $1 per bunch. The market is promoting the health benefits of the popular green, stating that it is a good source of protein, dietary fiber, iron, and calcium. In an effort to make healthy foods more accessible, Whole Foods began to cut prices on many plant-based foods—including avocados, nut butters, and bananas—after it was acquired in June by Amazon for $13.7 billion. Select Whole Foods locations in Los Angeles and New York are currently adding tomato-based vegan tuna to its sushi cases and a fully vegan burger bar—Oregon-based Next Level Burgerdebuted last month at a Seattle location of the supermarket giant.

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