News

Impossible Burger Embarks on a 6,000-Mile Road Trip

The company will also host a Meateasy—a 1920s-style speakeasy where guests enter through an unlikely storefront and discuss the past, present, and future of food.

California-based food technology company Impossible Foods recently began its 6,000-mile Impossible Burger Tour. The trek will feature several events aimed at college students—including a free sample giveaway during the Chicago Bears game at Chicago’s Soldier Field—in an effort to promote the vegan patty to a new audience. Chicago State University became the first to serve the Impossible Burger last week after the company recently penned a partnership with food service company Bon Appétit Management Co.—which will also serve the Impossible Burger at several Silicon-valley office cafeterias. “We want to make it possible for every restaurant, university, corporate campus, and stadium in America to serve the Impossible Burger,” Impossible Foods CEO Pat Brown said. “Our goal is ubiquity. Until then, we want to give burger lovers coast to coast a sample of what’s to come and start a conversation about food.” Impossible Burger launched at high-end restaurants last year, and Brown plans to introduce the vegan patty to grocery outlets in coming years.

Photo courtesy of Crossroads Kitchen

More News

Vegan Pie Filling Sales Spike by 357 Percent

New data shows that consumers are increasingly flocking to plant-based Thanksgiving foods.
Read More »

The New Yorker Recounts the History of Tofurky

The acclaimed publication spotlights the 22-year legacy of the vegan holiday roast in time for Thanksgiving.
Read More »

7-Course Vegan Feast Party Bus Hits the SF Bay Area

The Om Bus—complete with an open bar and live music—will take guests on a scenic tour of San Francisco after a massive outdoor feast featuring Mexican-inspired vegan favorites.
Read More »

Punk Band Anti-Flag Cooks Vegan Thanksgiving Live

Musicians Chris No. 2 and Justin Sane cook Brussels sprouts, cornbread-stuffed acorn squash, and balsamic-glazed carrots in a new video made to promote kindness to animals.
Read More »

Starbucks Unveils Vegan-Friendly Holiday Hot Cocoa

The coffee chain is celebrating the holidays with the new Toffee Almondmilk Hot Cocoa.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »