News

Impossible Burger Embarks on a 6,000-Mile Road Trip

The company will also host a Meateasy—a 1920s-style speakeasy where guests enter through an unlikely storefront and discuss the past, present, and future of food.

California-based food technology company Impossible Foods recently began its 6,000-mile Impossible Burger Tour. The trek will feature several events aimed at college students—including a free sample giveaway during the Chicago Bears game at Chicago’s Soldier Field—in an effort to promote the vegan patty to a new audience. Chicago State University became the first to serve the Impossible Burger last week after the company recently penned a partnership with food service company Bon Appétit Management Co.—which will also serve the Impossible Burger at several Silicon-valley office cafeterias. “We want to make it possible for every restaurant, university, corporate campus, and stadium in America to serve the Impossible Burger,” Impossible Foods CEO Pat Brown said. “Our goal is ubiquity. Until then, we want to give burger lovers coast to coast a sample of what’s to come and start a conversation about food.” Impossible Burger launched at high-end restaurants last year, and Brown plans to introduce the vegan patty to grocery outlets in coming years.

Photo courtesy of Crossroads Kitchen

More News

Delivery Service Veganizes Meghan Markle's Favorite Dish

London-based food delivery app Deliveroo added vegan "Royal Poutine" to its menu in honor of Prince Harry and future duchess Meghan Markle's wedding.
Read More »

Plant-Based Pork to Curb Meat Consumption in Asia

New brand Right Treat—created by vegetarian market chain Green Common founder David Yeung—launches its first product, vegan meat Omnipork, in Hong Kong.
Read More »

Bentley Designer Predicts Animal-Free Future for Cars

Automotive designer Stefan Sielaff believes that making luxury car interiors from 15 animal hides will become obsolete, as modern customers are looking for vehicles that align with their cruelty-free values.
Read More »

Former Beyond Meat Chef Debuts New Vegan Bacon Chips

Dave Anderson—formerly employed by plant-based companies Beyond Meat and JUST—developed mushroom-based PIG OUT vegan bacon snacks, the flagship product of new vegan brand Outstanding Foods.
Read More »

Four New Vegan Dishes Hit Whole Foods Markets

The Amazing Protein Company's plant-based Lika protein is now available in the prepared foods section across the Southwest Pacific region of the grocery chain.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »