Vegan Milk Puts a Dent in Western Europe's Dairy Sales

New research shows that people in Western Europe are increasingly purchasing plant-based milks, which is having a negative impact on dairy's profits.

A new report compiled by market research firm Euromonitor revealed that the dairy sector is the worst performing in terms of sales across Western Europe. While Euromonitor found that general food sales grew across Europe by 12.9 percent from 2012 to 2017, the compounded annual growth rate (CAGR) of dairy in Western Europe was .27 percent. Euromonitor senior research analyst Leonardo Freitas credited the shift to an increased interest in plant-based milk among people in Western Europe. “A recent and significant change in lifestyle and consumer choices have been shifting the category throughout the region and driving the decline for dairy,” Freitas told media outlet Foodnavigator. “Whilst the concern regarding lactose intolerance has increased in the continent, many consumers started to slow down on their dairy-based product purchases and seek alternative products such as almond milk, soy-based products, and coconut milk.” Freitas explained that consumers are also linking animal-derived milk to digestion issues, which is also having a negative effect on the sale of dairy products. Euromonitor’s report is consistent with global data that predicts a sizable spike in the value of the plant-based milk industry—currently estimated to be worth $35 billion by 2024.

More News

Vegan Pizzas Continue to Sell Out at Domino's

Nick Knight, CEO of Domino's Australia and New Zealand, is shocked by the amount of customer demand for newly added Follow Your Heart vegan cheese.
Read More »

Bareburger Replaces Elk and Boar with Vegan Burgers

The burger chain now offers two new plant-based options: the Beyond Burger and the Impossible Burger.
Read More »

Vegan Strong Race Car to Debut at Daytona

Professional race car driver Leilani Münter will kick off racing season in a new car outfitted with the vegan strong message.
Read More »

Brothers Row Across Atlantic to Dispel Vegan Myths

Jude Massey and Greg Bailey are currently in the middle of the Atlantic Ocean, rowing for hours and eating only plant-based meals to show that animal products are not necessary for extreme athletic abilities.
Read More »

Stand-Up Comic Adam Sank Goes Vegan for the Animals

The funnyman credits documentary What the Health for pushing him from vegetarianism to veganism.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »