Bobby Flay Helps Vegan Company Raise $43 Million

Frozen-food company Daily Harvest raises series B capital funding with the help of celebrities such as chef Bobby Flay, Olympian Shaun White, and actress Haylie Duff.

Plant-based smoothie company Daily Harvest announced this week that it closed a $43 million series B funding round led by investment firms Lightspeed Venture Partners (LVP) and VMG Partners, and bolstered by celebrity chef Bobby Flay, Olympic gold medalist Shaun White, and actress Haylie Duff. “Daily Harvest is the first major innovation in the frozen category since TV dinners were introduced in the 1950s,” LVP partner Alex Taussig said. Founded in 2015 by Rachel Drori, Daily Harvest produces a number of frozen foods including a range of smoothie packs—made with a combination of fruit, spices, and vegetables—that require only one step to prepare. “I’m so impressed with Daily Harvest’s quality and approach to good living and healthful eating that I literally begged the founders to let me invest,” Flay told Fortune. “The word ‘vegan’ is now inclusive of everyone interested in living a better lifestyle, and Daily Harvest is no exception.” Drori plans to use the new capital to expand the brand’s accessibility, which she hopes will ultimately lead to the “democratization of wellness.” The new investment round follows the company’s series A funding in June, when it raised an undisclosed sum from tennis star Serena Williams and actress Gwyneth Paltrow.

More News

Tesco Sells 2.5 Million Vegan Meals in 20 Weeks

The supermarket chain more than doubled its sales projections of new vegan line Wicked Healthy.
Read More »

Nevada Steakhouse Debuts Vegan Menu

Hank's Fine Steaks & Martinis added a separate menu with plant-based cauliflower steaks, stuffed eggplant, and two decadent desserts.
Read More »

Aussie Pub Creates Vegan Filet-O-Fish

Eatery Two-Bit Villains now hosts weekly vegan pub nights complete with plant-based popcorn chicken, nachos, and a vegan version of the popular fish-based sandwich.
Read More »

Friday's "Felicia" Opens Vegan Version of Chipotle

Actress-turned-vegan-chef Angela Means Kaaya to re-open Jackfruit Cafe—which she previously operated out of a doughnut shop—this summer.
Read More »

Meaty Vegan Shop Sister Seitan Opens in UK

New woman-owned restaurant Sister Seitan is slinging vegan chicken burgers and mac and cheese in Kent.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »