News

Anti-Dairy PSA Airs During Olympic Closing Ceremony

A group of celebrated Olympians have united in a commercial—produced by Oscar-winning director Louie Psihoyos—to encourage viewers to switch from animal dairy to plant-based alternatives.

A public service announcement (PSA) aired tonight on NBC during the closing ceremonies of the 2018 Pyeongchang Olympic Games. The 30-second PSA features six Olympians—cyclist Dotsie Bausch, swimmer Rebecca Soni, skier Seba Johnson, soccer player Kara Lang, weightlifter Kendrick Farris, and runner Malachi Davis—who speak about the positive effects that eschewing dairy has had on their athletic performance. To conclude the PSA, the group uses the phrase “switch for good”—a reference to the “Switch4Good” campaign that launched today to support the initiative—to inspire viewers to ditch dairy. “During the Olympics, people have been seeing the ‘Milk Life’ commercials and have been told that ‘nine out of 10 Olympians grew up drinking milk,’ which is probably true but also wildly misleading,” Bausch said. “Our grandparents grew up smoking. I bet nine out of 10 serial killers grew up drinking milk, too. What you drink as a child has nothing to do with whether you will grow up and become an Olympian.” The spot was created by agencies Effect Partners and Pollution. TV and directed by Louie Psihoyos—who won an Oscar in 2010 for his animal-rights documentary The Cove and recently produced documentary The Game Changers to promote a plant-based diet as optimal for elite athletic performance. The 2018 Olympics featured several vegan highlights, including vegan skater Meagan Duhamel—who, with her partner Eric Radford, helped Canada secure a gold medal—and Team Canada’s all-vegan uniforms, provided by apparel company Hudson’s Bay Company.

More News

Tesco Sells 2.5 Million Vegan Meals in 20 Weeks

The supermarket chain more than doubled its sales projections of new vegan line Wicked Healthy.
Read More »

Nevada Steakhouse Debuts Vegan Menu

Hank's Fine Steaks & Martinis added a separate menu with plant-based cauliflower steaks, stuffed eggplant, and two decadent desserts.
Read More »

Aussie Pub Creates Vegan Filet-O-Fish

Eatery Two-Bit Villains now hosts weekly vegan pub nights complete with plant-based popcorn chicken, nachos, and a vegan version of the popular fish-based sandwich.
Read More »

Friday's "Felicia" Opens Vegan Version of Chipotle

Actress-turned-vegan-chef Angela Means Kaaya to re-open Jackfruit Cafe—which she previously operated out of a doughnut shop—this summer.
Read More »

Meaty Vegan Shop Sister Seitan Opens in UK

New woman-owned restaurant Sister Seitan is slinging vegan chicken burgers and mac and cheese in Kent.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »