Supermarket Chef Creates New Vegan Bleeding Burger

The No Bull burger will be available in the freezer aisle at United Kingdom grocery chain Iceland.

The No Bull burger—a vegan patty developed to mimic the taste and texture of beef—will be available in the freezer aisle at United Kingdom-based grocery chain Iceland in April. Neil Nugent, executive chef for the supermarket, created the burger with soy protein and paprika, and colored it with beets to give it a “bleeding” quality. “We are trying to get those people who want to drop meat once or twice a week,” Nugent told media outlet The Sun. “This is our first foray into our own-brand vegan. It’s been a real challenge to get the succulence right.” The new generation of vegan “bleeding” burgers was first popularized by United States-based brands Beyond Meat and Impossible Foods—who launched their respective plant-based patties in 2016—and has since inspired companies around the world to produce similar vegan products, including UK-based Moving Mountains Foods and Don Lee Farms, which debuted its organic vegan patty at Costco last month.

More News

Tesco Sells 2.5 Million Vegan Meals in 20 Weeks

The supermarket chain more than doubled its sales projections of new vegan line Wicked Healthy.
Read More »

Nevada Steakhouse Debuts Vegan Menu

Hank's Fine Steaks & Martinis added a separate menu with plant-based cauliflower steaks, stuffed eggplant, and two decadent desserts.
Read More »

Aussie Pub Creates Vegan Filet-O-Fish

Eatery Two-Bit Villains now hosts weekly vegan pub nights complete with plant-based popcorn chicken, nachos, and a vegan version of the popular fish-based sandwich.
Read More »

Friday's "Felicia" Opens Vegan Version of Chipotle

Actress-turned-vegan-chef Angela Means Kaaya to re-open Jackfruit Cafe—which she previously operated out of a doughnut shop—this summer.
Read More »

Meaty Vegan Shop Sister Seitan Opens in UK

New woman-owned restaurant Sister Seitan is slinging vegan chicken burgers and mac and cheese in Kent.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »