QDOBA Now Offers Price Cut for Vegans

The Mexican-inspired chain launched the Vegetarian Tier to give a discount to customers who order meat-free meals.

Restaurant chain QDOBA Mexican Grill launched the Vegetarian Tier initiative, a pricing plan that rewards customers for choosing meatless dishes. Under the new program, customers save an average of $0.60 (varied by location) when they order vegetarian or vegan entrées such as burrito bowls and salads topped with seasoned rice, pinto beans, and fajita vegetables. “We received feedback that our vegetarian guests thought our pricing structure didn’t meet their needs,” QDOBA vice president of marketing Jill Adams told VegNews. “So, we felt it made sense to roll out a tier that accommodates our guests who don’t select a protein option.” While many chains continue to charge a premium to customers who order items such as soy milk, QDOBA hopes that making vegetarian and vegan options more affordable will attract new customers looking to reduce their meat consumption.

More News

IKEA Promotes Plant-Based Eating for Earth Day

The furniture chain sent a newsletter in time for Earth Day with three plant-based recipes it says are good for your body and the planet.
Read More »

'50s Style Vegan Diner Opens in Michigan

Former Detroit-area food truck Shimmy Shack's new retro diner will serve Coney dogs, burgers, and shakes, and host birthday parties, gift-basket making events, and vegan vintage clothing pop-ups.
Read More »

Vegan Chicken Nugget Startup Raises $1 Million

Seattle Food Tech plans to debut its plant-based chicken nugget replicas at school cafeterias by the end of 2018.
Read More »

Impossible Foods Makes First International Debut

The plant-based burger joins competitor Beyond Meat in Hong Kong—where it will be transformed into Impossible Bao, Impossible Hot Pockets, and Impossible Thai Burgers by world-renowned chefs.
Read More »

Cleveland Chef Debuts Bitchy Vegan Homo Cooking Show

The new YouTube cooking series by chef Dave Huffman blends campy comedy with various vegan recipes.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »