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MFA Billboard Campaign

Mercy For Animals encourages Minnesota drivers to go vegetarian with its new billboard campaign.

A new billboard campaign by animal rights group Mercy For Animals (MFA) is asking Minneapolis and St. Paul citizens to take a moment during their morning commute to consider going vegetarian. The group is sponsoring 23 billboards across the Twin Cities that range from cuddly images of companion animals with farm animals and ask the question, "Why love one but eat the other?" to harsher pictures of pigs confined in gestation crates asking people, "How much cruelty can you swallow?" The campaign is reaching more than one quarter million people a day. MFA has sponsored similar campaigns in major cities across the country.

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