So Far in Veganism, 2011
A look back at all the exciting, landmark events in the world of veganism since January 1.
We’ve just surpassed only one quarter of 2011, and already there have been huge strides in the word of veganism. Three New York Times bestsellers? Check. Vegan baked goods conquering the airwaves? Check. A vegan media blitz? Check (times seven). Compiling this list makes us proud of the great steps veganism has taken since New Year’s Day, and has us even more excited for what’s to come. No more puppy mills? Millions more go vegan? Anything’s possible.
1. January saw the rise of Kris Carr’s Crazy Sexy Diet: Eat Your Veggies, Ignite Your Spark, and Live Like You Mean It to number six on The New York Times bestseller list. In February, Kathy Freston’s Veganist: Lose Weight, Get Healthy, Change the World debuted on the list in the number three spot, and in April, Wayne Pacelle’s The Bond: Our Kinship with Animals, Our Call to Defend Them debuted at 11, ahead of books by Pope Benedict XVI and President George W. Bush.
2. What happens when Oprah devotes an entire episode of her show to veganism? Good things, that’s what. Almost 400 staffers went vegan for a week, and many of them decided to keep going. Now that’s progress.
3. Mercy For Animals released the new documentary Farm to Fridge in February, offering 12 minutes of heart-wrenching slaughterhouse and factory-farm coverage. The organization also began a nationwide film tour to open peoples’ eyes to the horrors of factory farming.
4. As if Oprah weren’t enough, Martha Stewart also devoted an entire episode of The Martha Stewart Show to veganism. From cooking seitan bourguignon with Twitter Co-Founder Biz Stone to talking with Kathy Freston and Farm Sanctuary Co-Founder Gene Baur, the episode exposed the compassionate and delicious vegan lifestyle to even more viewers.
5. Vegan bakeries Sticky Fingers Bakery and C’est La V Bakeshop competed on a March episode of Food Network’s hit show Cupcake Wars, and Sticky Fingers came home with the grand prize. Additionally, Seattle, Wash.-based doughnut shop Mighty-O won the first installment of Food Network Challenge: Donut Champions in April, and Animal Planet recently reported news of their first food-based show, Sweet Avenger, about Vegan Treats owner Danielle Konya.
6. The fashion world is becoming more compassionate in 2011: West Hollywood made plans in January to become America’s first fur-free city, and the launch of Joshua Katcher’s Pinnacle: Reinvent the Icon print campaign during Mercedes Benz-Fashion Week shed light on the animal cruelty evident in the fashion industry.
7. Vogue, Vanity Fair, Glamour, The Washington Post, The New York Times, Time, National Public Radio...it’s not just a list of some of the biggest names in media, it’s also a list of publications that have published articles on veganism this year. From Mark Bittman discussing our relationship with animals to Vogue’s look at veganism for health, these articles push veganism’s path further into mainstream.
8. Steve Wynn, vegan entrepreneur and owner of Wynn Hotels, signed vegan chef Tal Ronnen to his culinary team to revamp vegan menus, providing animal-free food to diners in all 22 of Wynn’s Las Vegas restaurants.
9. Science is backing up even more so what many already know: vegans are healthier. From decreased risk of cataracts, to disease-fighting veggies and muscle-building spinach, more and more studies are showing that a plant-based lifestyle is ideal for optimum health.
10. Political progress, while often thought of as an oxymoron, is happening. From federal and state bills protecting animals, to dietary guidelines and school-lunch standards calling for more produce, to the launch of FoodCorps, those at the top are paying attention to the benefits of a plant-based diet as a solution to the nation’s problems with obesity, climate change, and animal cruelty.
A&W Adds Vegan Beyond Burger to 925 Locations
Beyond Meat's partnership with A&W Canada will put its vegan patty on the menu at 10,000 points of distribution.
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Sweden's Top Fast-Food Chain Debuts Vegan Milkshakes
Max Burgers' new vegan milkshakes will eventually replace all dairy-based milkshakes and are part of a longer-term goal to increase the plant-based options on its menu.
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French Foie Gras Restaurant To Go Vegan
London-based fine-dining restaurant Gauthier Soho will go vegan after owner Alexis Gauthier learned of the horrors inherent in animal agriculture, particularly in foie gras production.
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Pride Toronto Adds Plant-Based Zone for Queer Vegans
Fest-goers will be treated to vegan rainbow mac and cheese, soups, salads, snacks, and beauty products, while chilling out amongst glowing palm trees in a new area dedicated to everything cruelty-free.
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52 New York Dairy Farms Lose Wholesale Contracts
Dairy suppliers cannot sell their milk as demand for dairy continues to plummet.
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- Danish Brand Testing Vegan Meat In Secret US Locations
- Avocados That Last 50 Percent Longer Debut at Costco
- 80-Year-Old Food Brand Goes Vegan
- Canada's Senate Passes Cruelty-Free Cosmetics Act
- Month-Long Vegan Festival Kicks Off in London
- Vegan Cheese Sales Spike by 45 Percent in 52 Weeks
- Sting Operation Seizes 43 Metric Tons of Wild-Animal Meat
- Vegan Just Egg Expands to Washington DC
- Cultured Koji Dog Food Has More Protein Than Steak
- Vegan Narwhal Ice Cream Debuts for Summer
- New Vegan Grocery Store Opens in North Carolina
- 800 Sets of Vegan Frosting Sell in 10 Minutes on QVC
- New Clean-Meat Startup Enters Race to End Fish Slaughter
- Tesco Sells 2.5 Million Vegan Meals in 20 Weeks
- Nevada Steakhouse Debuts Vegan Menu
- Aussie Pub Creates Vegan Filet-O-Fish
- Friday's "Felicia" Opens Vegan Version of Chipotle
- Meaty Vegan Shop Sister Seitan Opens in UK
- Vegan Runner Breaks Guinness Record in Cow Costume
- Costco Debuts $5 Vegan Breakfast Bowls Nationwide