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PCRM to Launch 21-Day Kickstart Program Online

Doctors and dieticians team up with celebrity diet counselors to share knowledge of the vegan diet through the free online initiative.

Fresh off Marilu Henner’s $25,000 win for the Physicians Committee for Responsible Medicine on Live With Kelly’s Grilling with the Stars contest, PCRM is set to go live with its 21-Day Vegan Kickstart program September 3. The free online program will provide information on a plant-based diet through daily emails with recipes and cooking tips, a 21-day meal plan, an interactive restaurant guide, and free iPhone app, as well as videos, forums, and discussion boards. Doctors and dieticians including PCRM President Dr. Neal Barnard, Dr. Dean Ornish, and Dr. John McDougall will team up with celebrity diet counselors and such as actress Alicia Silverstone, former NBA champ John Salley, and firefighter Rip Esselstyn to share advice on food choices and the challenges and benefits of being vegan.

Photo: Harry Giglio

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