VegNews Daily

COK Pro-Veg Commercials to Re-Launch this Fall

Compassion Over Killing’s award-winning commercials are set to re-launch fall 2012 with supporting donations being matched up to $75,000.

Adding to its incredibly successful “We Love Subway” campaign, nonprofit Compassion Over Killing continues to make waves with its award-winning pro-vegetarian commercial “A Side of Truth.” The commercial, which launched nationwide in 2009, is set to re-launch this fall on major networks including MTV, Comedy Central, and Animal Planet in addition to online video hub Feedback has been so overwhelmingly positive that the animal-rights organization hopes to expand its reach even further, and is seeking a boost in donations this August, which will be matched by a generous backer up to $75,000.

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