Animal-Welfare Ads Banned After Misleading Consumers
Animal-welfare ads in Britain found to be misleading consumers on the state of pig farms.
Advertising Standards Authority in the United Kingdom banned three advertisements that claimed that the pigs on farms had much higher standards of living than in reality. The ads in question touted free-range pigs, and were intended to show how the UK, unlike most of the European Union, does not use sow gestation crates. Campaign group Compassion in World Farming submitted the claim against the Agriculture and Horticulture Development Board and the ASA agreed that the ads were misleading. In the ASA’s decision against the ads, the organization stated, “We considered that the claim implied that there were no concerns about the welfare of pigs in the UK, whereas some areas were unlikely to be regarded as ‘high’ welfare.”
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More Flashbacks
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- New Jersey Legislature Passes Gestation Crate Ban
- E! Proclaims Jackfruit the New Hot Veg Substitute
- Tennessee Ag-Gag Bill Killed by State Governor
- High Levels of Arsenic Discovered in Chicken Meat
- New Meat-Free Restaurant to Open in St. Louis
- TN Attorney General Calls Ag-Gag Into Question
- Tyson Foods Sees 43 Percent Fall in Net Income
- Vegan Confectionary Boutique Recognized on Zagat
- Vegan Pop-Up Restaurant Coming to New York City
- May 11: Consumer Campaign for World Fair Trade Day
- Vegan Photographer Vanessa K. Rees Wins Blog Award
- NY Legislation Aims to End the Shark Fin Trade
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- NYT Writer Mark Bittman Cooks Vegan on Today Show
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