VegNews Daily

Joy Kingdom Facebook Game Benefits Real Animals

The new social media game challenges players to earn “joy” that is translated into funding for animal causes.

Sojo Studios, the gaming company responsible for the philanthropic game “WeTopia” benefitting children’s charities, is back with a second installment. In Joy Kingdom, benefiting the Humane Society of the United States, Best Friends Animal Society, and Farm Sanctuary, players help Amani, King of the Animal Spirits, rebuild the animal kingdom after its “joy” is stolen away by shadows. As players work together, they earn joy as a currency, and are able to contribute to their charity of choice to fund real-world projects. The funding is thanks in part to Sojo’s partnership with Ellen DeGeneres and additional support from Justin Bieber. “Joy Kingdom is fun, and I’m excited about how many animals we’re gonna help,” says DeGeneres. “I hope that when my fans play Joy Kingdom they feel the same way,” adds Bieber.

 Comments

Gallup Poll: Americans Support Animal Rights

Almost one-third of respondents say animals should have same rights as humans.
Read More »

New “Restaurant” Shows Possibilities of Lab-Grown Meat

A virtual restaurant serves up innovative menu of futuristic meat.
Read More »

Jamie Oliver Urges Fans to Eat More Vegetarian Food

Citing health and financial reasons, the celebrity chef encourages fans to incorporate more plant-based meals into their diets.
Read More »

Santa Barbara Art Event Benefits Animal Museum

Vegan surrealist garden party celebrates life of artist Frida Kahlo on May 30.
Read More »

New Pamela Anderson Vegan Ad Campaign to Debut on Ellen

Tomorrow, Ellen DeGeneres will unveil a PETA ad campaign linking animal agriculture to the drought.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »