VegNews Daily

Joy Kingdom Facebook Game Benefits Real Animals

The new social media game challenges players to earn “joy” that is translated into funding for animal causes.

Sojo Studios, the gaming company responsible for the philanthropic game “WeTopia” benefitting children’s charities, is back with a second installment. In Joy Kingdom, benefiting the Humane Society of the United States, Best Friends Animal Society, and Farm Sanctuary, players help Amani, King of the Animal Spirits, rebuild the animal kingdom after its “joy” is stolen away by shadows. As players work together, they earn joy as a currency, and are able to contribute to their charity of choice to fund real-world projects. The funding is thanks in part to Sojo’s partnership with Ellen DeGeneres and additional support from Justin Bieber. “Joy Kingdom is fun, and I’m excited about how many animals we’re gonna help,” says DeGeneres. “I hope that when my fans play Joy Kingdom they feel the same way,” adds Bieber.

 Comments

Mexico State First in Country to Ban Bullfighting

Sonora, Mexico, becomes the country’s first state to ban the archaic practice.
Read More »

PETA: Go Vegan and We’ll Pay Your Water Bill

After thousands of Detroit residents have their water shut off, PETA steps in to show the connection between water consumption and animal agriculture.
Read More »

Joan Jett Event Raises $7,000 for Farm Sanctuary

Vegan songstress sells out fundraising event in Sacramento.
Read More »

First Vegan Food Truck to Open in Houston, TX

Kickstarter campaign helps launch the city's first vegan eatery on wheels.
Read More »

Wall Street Journal: Why the Price of Meat is Skyrocketing

Need one more reason to go vegetarian? The cost of meat continues to rise.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »