VegNews Daily

MFA Launches Holiday Ad Against Butterball

The animal-welfare group is airing a consumer warning advertisement asking viewers to refrain from buying Butterball turkeys this Thanksgiving.

Following the release of its haunting undercover video at Butterball turkey farms, which revealed workers violently abusing birds, nonprofit Mercy For Animals has launched a new television campaign against the turkey supplier. The ad, which will air in Chicago, IL; Los Angeles, CA; and Raleigh-Durham, NC (the latter is the site of Butterball headquarters) leading up to Thanksgiving Day, issues a warning to viewers that the company’s workers have been found guilty of criminal cruelty to animals. The ad also features footage of a 2011 undercover investigation at Butterball factory farms by MFA. It will reach nearly one million households and can also be viewed and shared online.

 Comments

Vegan Street Fair Comes to Los Angeles City Streets

Annual outdoor food festival takes over Hollywood streets.
Read More »

James and Suzy Cameron's Elementary School Goes Vegan

MUSE school officially goes plant-based this fall.
Read More »

US Government: Eat a Plant-Based Diet

Federal committee hopes to “transform the food system” with new guidelines.
Read More »

New Study: Vegan Diet Benefits Childhood Obesity

Research shows that a plant-based diet helps children lose weight and lower risk of heart disease.
Read More »

Celebrity Vegans to Host Italian Tour This Summer

Experience Italy alongside vegan cookbook authors and chefs.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »