VegNews Daily

MFA Launches Holiday Ad Against Butterball

The animal-welfare group is airing a consumer warning advertisement asking viewers to refrain from buying Butterball turkeys this Thanksgiving.

Following the release of its haunting undercover video at Butterball turkey farms, which revealed workers violently abusing birds, nonprofit Mercy For Animals has launched a new television campaign against the turkey supplier. The ad, which will air in Chicago, IL; Los Angeles, CA; and Raleigh-Durham, NC (the latter is the site of Butterball headquarters) leading up to Thanksgiving Day, issues a warning to viewers that the company’s workers have been found guilty of criminal cruelty to animals. The ad also features footage of a 2011 undercover investigation at Butterball factory farms by MFA. It will reach nearly one million households and can also be viewed and shared online.

 Comments

Gallup Poll: Americans Support Animal Rights

Almost one-third of respondents say animals should have same rights as humans.
Read More »

New “Restaurant” Shows Possibilities of Lab-Grown Meat

A virtual restaurant serves up innovative menu of futuristic meat.
Read More »

Jamie Oliver Urges Fans to Eat More Vegetarian Food

Citing health and financial reasons, the celebrity chef encourages fans to incorporate more plant-based meals into their diets.
Read More »

Santa Barbara Art Event Benefits Animal Museum

Vegan surrealist garden party celebrates life of artist Frida Kahlo on May 30.
Read More »

New Pamela Anderson Vegan Ad Campaign to Debut on Ellen

Tomorrow, Ellen DeGeneres will unveil a PETA ad campaign linking animal agriculture to the drought.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »