VegNews Daily

MFA Launches Holiday Ad Against Butterball

The animal-welfare group is airing a consumer warning advertisement asking viewers to refrain from buying Butterball turkeys this Thanksgiving.

Following the release of its haunting undercover video at Butterball turkey farms, which revealed workers violently abusing birds, nonprofit Mercy For Animals has launched a new television campaign against the turkey supplier. The ad, which will air in Chicago, IL; Los Angeles, CA; and Raleigh-Durham, NC (the latter is the site of Butterball headquarters) leading up to Thanksgiving Day, issues a warning to viewers that the company’s workers have been found guilty of criminal cruelty to animals. The ad also features footage of a 2011 undercover investigation at Butterball factory farms by MFA. It will reach nearly one million households and can also be viewed and shared online.

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USDA investigation uncovers a host of illegal drugs and antibiotics in birds slaughtered by the third largest chicken producer in the US.
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Veganism in the US Grows by 600% Since 2014

American consumers who identify as vegan now comprise six percent of the population, up from only one percent in three years.
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Punk Rock Drummer Rolls Out Vegan Food Truck

David Witte from thrash band Municipal Waste will be serving vegan cheese-slathered chimichangas streetside in Richmond, VA.
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Vegan Cinnamon Roll Shop to Open in Pennsylvania

Cruelty-free bakery Cinnaholic will bring its DIY cinnamon rolls to Lancaster county in July.
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Target Pulls Hampton Creek Off Shelves

The retail giant disabled registers to discourage shoppers from purchasing the company's vegan condiment Just Mayo, and 19 other products.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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