MFA Launches Holiday Ad Against Butterball
The animal-welfare group is airing a consumer warning advertisement asking viewers to refrain from buying Butterball turkeys this Thanksgiving.
Following the release of its haunting undercover video at Butterball turkey farms, which revealed workers violently abusing birds, nonprofit Mercy For Animals has launched a new television campaign against the turkey supplier. The ad, which will air in Chicago, IL; Los Angeles, CA; and Raleigh-Durham, NC (the latter is the site of Butterball headquarters) leading up to Thanksgiving Day, issues a warning to viewers that the company’s workers have been found guilty of criminal cruelty to animals. The ad also features footage of a 2011 undercover investigation at Butterball factory farms by MFA. It will reach nearly one million households and can also be viewed and shared online.
Austin, TX Named Most Veg-Friendly City in US
In addition to being known as the nation’s live music capital, Austin has garnered a reputation as a mecca of plant-based foods.
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Tropical Smoothie Café Will Offer Beyond Meat
Customers can now enjoy a sandwich or salad filled with plant-based meat at one of the national smoothie chain’s 300 locations.
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Arrest Made in Major European Horse Meat Scandal
Dutch authorities have made an arrest related to the recent scandal of mislabeled horse meat throughout Europe.
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Vegan Egg Company Receives $1 Million in Funding
Founders Fund chose to back Hampton Creek Foods as its first culinary startup investment.
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PETA Uses CGI to Show the Suffering of Film Apes
The People for the Ethical Treatment of Animals personifies the plight of apes used in Hollywood productions in its new advertisement.
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- Vegan Baker Uses Kickstarter to Launch Business
- Vegan Ice Cream Hitting New York City Streets
- New Casual Vegan Eatery Opening in Los Angeles
- Vancouver: Citywide Meatless Monday Celebration
- Chicago’s Vegan Eatery Kitchen 17 Recently Opened
- Rally at the Capitol to Prevent Horse Slaughter
- Kaiser Permanente Encourages Plant-Based Diets
- De Rossi Shares Recipe For Ellen’s Favorite Dish
- Starbucks Rolls Out Veg Salad On its Spring Menu
- World’s First Lab-Grown Hamburger to Be Eaten Soon
- New Jersey Legislature Passes Gestation Crate Ban
