VegNews Daily

Leaflets Effective in Swaying Views on Eating Meat

The Humane League and Farm Sanctuary found leafleting to be an effective way to encourage meatless dining.

Recently, animal welfare nonprofits The Humane League and Farm Sanctuary set out to test how effective leafleting is. Thousands of Farm Sanctuary’s Something Better and Vegan Outreach’s Compassionate Choices leaflets were passed out at University of Delaware and University of Maryland, with the mission of changing students' views on eating meat. Two months later, THL passed out almost 500 surveys, and found that for every two leaflets handed out, at least one animal was saved, and one out of every 50 people who received the leaflet became vegetarian or pescatarian. Farm Sanctuary’s Compassionate Communities Campaign has more on the results, methodology, and impact calculations of the study.

 Comments

Annual DC VegFest To Take Place This Saturday

Hosted by Compassion Over Killing, DC’s vegetarian festival to draw 15,000 attendees.
Read More »

Mercy For Animals Celebrates 15 Years of Advocacy

The animal-advocacy group toasts 15 years of activism with a star-studded event in Los Angeles.
Read More »

McDonald's Australia to Phase Out Battery Cage Eggs

The fast-food chain announces landmark decision this week to only source cage-free eggs.
Read More »

Veggie Grill Opens 26th Location

The all-vegan restaurant chain opens its newest eatery in Northern California.
Read More »

Ellen DeGeneres’ Personal Chef to Open Vegan Restaurant

Roberto Martin to open plant-based eatery in Los Angeles in 2015.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »