VegNews Daily

Leaflets Effective in Swaying Views on Eating Meat

The Humane League and Farm Sanctuary found leafleting to be an effective way to encourage meatless dining.

Recently, animal welfare nonprofits The Humane League and Farm Sanctuary set out to test how effective leafleting is. Thousands of Farm Sanctuary’s Something Better and Vegan Outreach’s Compassionate Choices leaflets were passed out at University of Delaware and University of Maryland, with the mission of changing students' views on eating meat. Two months later, THL passed out almost 500 surveys, and found that for every two leaflets handed out, at least one animal was saved, and one out of every 50 people who received the leaflet became vegetarian or pescatarian. Farm Sanctuary’s Compassionate Communities Campaign has more on the results, methodology, and impact calculations of the study.

 Comments

Esprit Launches Vegan Shoe Collection for Women

Fashion retailer partners with PETA to introduce a faux leather shoe line.
Read More »

Subway Testing Two Vegan Sandwiches at Select Locations

World's largest restaurant chain introduces vegan menu items at Los Angeles' stores.
Read More »

Mexico State First in Country to Ban Bullfighting

Sonora, Mexico, becomes the country’s first state to ban the archaic practice.
Read More »

PETA: Go Vegan and We’ll Pay Your Water Bill

After thousands of Detroit residents have their water shut off, PETA steps in to show the connection between water consumption and animal agriculture.
Read More »

Joan Jett Event Raises $7,000 for Farm Sanctuary

Vegan songstress sells out fundraising event in Sacramento.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »