VegNews Daily

Leaflets Effective in Swaying Views on Eating Meat

The Humane League and Farm Sanctuary found leafleting to be an effective way to encourage meatless dining.

Recently, animal welfare nonprofits The Humane League and Farm Sanctuary set out to test how effective leafleting is. Thousands of Farm Sanctuary’s Something Better and Vegan Outreach’s Compassionate Choices leaflets were passed out at University of Delaware and University of Maryland, with the mission of changing students' views on eating meat. Two months later, THL passed out almost 500 surveys, and found that for every two leaflets handed out, at least one animal was saved, and one out of every 50 people who received the leaflet became vegetarian or pescatarian. Farm Sanctuary’s Compassionate Communities Campaign has more on the results, methodology, and impact calculations of the study.

UK Supermarkets Modernize Layout to Sell Less Meat

Oxford University will help grocery chains rearrange their aisles to encourage shoppers to buy more produce and less meat.
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The Office Director BJ Novak Backs Cultured Meat

The famed writer and actor has a stake in cultured meat company Memphis Meats.
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Italian Eatery Goes Vegan to Compete with by CHLOE

New York City classic Italian restaurant Romagna to nix animal products in effort to gain the same following of Bleecker street neighbor by CHLOE.
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Farmers Feed Cows Skittles as "Cheap Carbs"

A red Skittles spill on the roads of Wisconsin leads to the discovery that local farmers fatten cows up on candy.
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Veggie Burger Sales at Nordic "McDonald's" Quadruple

Sweden's popular chain fast-food restaurant Max introduced four meatless burgers last year and saw sales soar.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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