Leaflets Effective in Swaying Views on Eating Meat
The Humane League and Farm Sanctuary found leafleting to be an effective way to encourage meatless dining.
Recently, animal welfare nonprofits The Humane League and Farm Sanctuary set out to test how effective leafleting is. Thousands of Farm Sanctuary’s Something Better and Vegan Outreach’s Compassionate Choices leaflets were passed out at University of Delaware and University of Maryland, with the mission of changing students' views on eating meat. Two months later, THL passed out almost 500 surveys, and found that for every two leaflets handed out, at least one animal was saved, and one out of every 50 people who received the leaflet became vegetarian or pescatarian. Farm Sanctuary’s Compassionate Communities Campaign has more on the results, methodology, and impact calculations of the study.
Vegan Egg Company Receives $1 Million in Funding
Founders Fund chose to back Hampton Creek Foods as its first culinary startup investment.
Read More »
PETA Uses CGI to Show the Suffering of Film Apes
The People for the Ethical Treatment of Animals personifies the plight of apes used in Hollywood productions in its new advertisement.
Read More »
River City’s Second-Annual Plant-Based Festival
Memphis, TN gears up for its yearly citywide vegan celebration on June 21.
Read More »
Shape Magazine Spotlights Plant-Based Meat Company
The health and fitness magazine interviewed Beyond Meat’s founder and CEO Ethan Brown.
Read More »
VegSwap Allows Backyard Farmers to Trade Produce
The online network will will work to end food waste by enabling UK residents with green thumbs to share the fruits of their labors.
Read More »
More Flashbacks
- Rehoboth Beach VegFest Set to Take Place June 1
- Vegan Chef to be Featured on Food Network’s Chopped
- UK Kicks Off National Vegetarian Week Festivities
- A Fitness and Food Venture Takes to Indiegogo
- Factory Farm Manure May Be Causing Explosions
- Dun-Well Doughnuts Entered in Business Competition
- Vegan Baker Uses Kickstarter to Launch Business
- Vegan Ice Cream Hitting New York City Streets
- New Casual Vegan Eatery Opening in Los Angeles
- Vancouver: Citywide Meatless Monday Celebration
- Chicago’s Vegan Eatery Kitchen 17 Recently Opened
- Rally at the Capitol to Prevent Horse Slaughter
- Kaiser Permanente Encourages Plant-Based Diets
- De Rossi Shares Recipe For Ellen’s Favorite Dish
- Starbucks Rolls Out Veg Salad On its Spring Menu
- World’s First Lab-Grown Hamburger to Be Eaten Soon
- New Jersey Legislature Passes Gestation Crate Ban
- E! Proclaims Jackfruit the New Hot Veg Substitute
- Tennessee Ag-Gag Bill Killed by State Governor
- High Levels of Arsenic Discovered in Chicken Meat
