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Vegan Giveaway for Purchases on

The online retailer teamed up with Leaping Bunny to give away cruelty-free samples.

The Natural Store,’s natural and eco-friendly department, recently partnered up with the coalition of animal-welfare groups known as Leaping Bunny to offer customers the Natural Sample Bag––a recycled cotton tote filled with cruelty-free samples from compassionate companies such as 100% Pure, Aubrey Organics, Tom’s of Maine, and Mrs. Meyers. “This tote bag is a fantastic opportunity for shoppers to try cruelty-free products they may not know about,” said Kim Paschen of the Leaping Bunny Program in a press release. The first 5,000 customers to make a $50 purchase on the website will receive the free gift, and $1 from each purchase will be donated to The Leaping Bunny Program, which aims to clearly label animal-friendly products. Purchases must be made using the promotional URL.


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