VegNews Daily

People Interact as Cows on a Virtual Reality Farm

Cyber technology at Stanford University brings factory farm exposure to a new, interactive level.

At Stanford University’s Virtual Human Interaction Lab, psychological analysis is combined with cutting edge technology to test the effects of empathy as subjects experience what it’s like to be a factory farm cow from a first-person perspective. Participants are immersed in a virtual reality world where they walk on their hands and feet, are prodded and electrocuted by workers, and finally are led off to the slaughterhouse. The subjects were then asked to record what they ate during the week after their virtual experience. The results have yet to be analyzed, but subjects have already testified that the Virtual Human Interaction Lab’s ability to induce empathy: “I truly felt like I was going to the slaughter house towards the end and I felt sad that I (as a cow) was going to die,” said one participant to ClimateWire.

Musical Meatless Monday Event Premieres

Live performers and plant-based lifestyle lecturers will be entertaining the public at an entirely meatless, musical dining experience.
Read More »

Eating Animals Increases Risk for Fatty Liver Disease

New research shows that diets high in animal products cause fat to build up in the liver, which can lead to cirrhosis in people who do not abuse alcohol.
Read More »

Unilever Adds More Vegan Mayo to Brand Portfolio

The food corporation acquires condiment brand Sir Kensington's—the makers of the first aquafaba-based commercial vegan product Fabanaise.
Read More »

LAUSD Dumps McDonald's to Benefit Kids' Health

The school district resolves to cancel McTeacher's Nights—where teachers sell junk food to students—citing that the promotional event goes against the district's nutritional policies.
Read More »

World's First 24-Hour Vegan Drive-Thru Debuts in June

Canada's Globally Local will serve vegan versions of Big Macs and Whoppers at its new late-night location.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »