VegNews Daily

People Interact as Cows on a Virtual Reality Farm

Cyber technology at Stanford University brings factory farm exposure to a new, interactive level.

At Stanford University’s Virtual Human Interaction Lab, psychological analysis is combined with cutting edge technology to test the effects of empathy as subjects experience what it’s like to be a factory farm cow from a first-person perspective. Participants are immersed in a virtual reality world where they walk on their hands and feet, are prodded and electrocuted by workers, and finally are led off to the slaughterhouse. The subjects were then asked to record what they ate during the week after their virtual experience. The results have yet to be analyzed, but subjects have already testified that the Virtual Human Interaction Lab’s ability to induce empathy: “I truly felt like I was going to the slaughter house towards the end and I felt sad that I (as a cow) was going to die,” said one participant to ClimateWire.

UK's Largest Indy Retailer Promotes Vegan Fashion

ASOS explains the importance of vegan fashion in a blog post earlier this month.
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National Restaurant Chain Bans Bacon

"Simply put, you can’t be a healthy food business and serve bacon," says Sweetgreen salad chain.
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Eight Best Vegan Meats Named by Top Millennial Site

From hot dogs and chicken tenders to maple-smokehouse bacon, “meaty” vegan proteins have PopSugar excited.
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“Bleeding” Vegan Burger Sells Out in One Hour

Customers flock to get their hands on Beyond Meat’s Beyond Burger at Whole Foods Market.
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World's First Vegan Lifestyle Series to Debut on A&E

More than 70 million subscribers of A&E’s FYI Network have a new plant-based TV show to look forward to this July.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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