VegNews Daily

People Interact as Cows on a Virtual Reality Farm

Cyber technology at Stanford University brings factory farm exposure to a new, interactive level.

At Stanford University’s Virtual Human Interaction Lab, psychological analysis is combined with cutting edge technology to test the effects of empathy as subjects experience what it’s like to be a factory farm cow from a first-person perspective. Participants are immersed in a virtual reality world where they walk on their hands and feet, are prodded and electrocuted by workers, and finally are led off to the slaughterhouse. The subjects were then asked to record what they ate during the week after their virtual experience. The results have yet to be analyzed, but subjects have already testified that the Virtual Human Interaction Lab’s ability to induce empathy: “I truly felt like I was going to the slaughter house towards the end and I felt sad that I (as a cow) was going to die,” said one participant to ClimateWire.

Beyoncé Debuts New Vegan Meal-Planning App

The 22 Days Nutrition program—which the singer co-owns with nutritionist Marco Borges—has launched a new meal-planning feature to make vegan food accessible to all.
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Costco Sells 1 Million Vegan Burgers in 60 Days

Don Lee Farms' organic plant-based burger exceeded sales expectations and will soon be available in restaurants and the brand's other partner stores.
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James Cameron Hopes Veganism Will Make Viagra Obsolete

The celebrated director discusses The Game Changers, a film that showcases the benefits—such as longer-lasting and more frequent erections—of a plant-based diet.
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German Brand Develops Vegan Mushroom Shoe Line

Mushroom leather is the latest alternative to animal leather.
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Casey Neistat: Impossible Slider Is "Beefier Than Beef"

During a taste-test in Brooklyn, the respected YouTube personality said the animal-based cheeseburger at White Castle tasted "like mush," while the new plant-based Impossible Slider tasted "like meat."
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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