VegNews Daily

People Interact as Cows on a Virtual Reality Farm

Cyber technology at Stanford University brings factory farm exposure to a new, interactive level.

At Stanford University’s Virtual Human Interaction Lab, psychological analysis is combined with cutting edge technology to test the effects of empathy as subjects experience what it’s like to be a factory farm cow from a first-person perspective. Participants are immersed in a virtual reality world where they walk on their hands and feet, are prodded and electrocuted by workers, and finally are led off to the slaughterhouse. The subjects were then asked to record what they ate during the week after their virtual experience. The results have yet to be analyzed, but subjects have already testified that the Virtual Human Interaction Lab’s ability to induce empathy: “I truly felt like I was going to the slaughter house towards the end and I felt sad that I (as a cow) was going to die,” said one participant to ClimateWire.

 Comments

New Study: Cow’s Milk Can Cause Early Death

Research results published in the British Medical Journal says what many leading doctors and nutritionists have been saying for years: ditch the milk.
Read More »

Los Angeles Museum Hosts “Ivory Crush” on November 6

The National Museum of Animals & Society sends message to illegal ivory trade.
Read More »

New York Times: We Want Your Veg Recipes!

This year, the media outlet is turning to its readers for the season's best meat-free recipes.
Read More »

Vegan Business Conference Kicks Off in Austin, TX

Aspiring vegan entrepreneurs flock to Austin for an action-packed business bootcamp.
Read More »

Acclaimed Los Angeles Vegan Restaurateur Passes Away

Molly Anderson of Los Angeles' award-winning Madeleine Bistro leaves behind a husband and four children.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »