VegNews Daily

People Interact as Cows on a Virtual Reality Farm

Cyber technology at Stanford University brings factory farm exposure to a new, interactive level.

At Stanford University’s Virtual Human Interaction Lab, psychological analysis is combined with cutting edge technology to test the effects of empathy as subjects experience what it’s like to be a factory farm cow from a first-person perspective. Participants are immersed in a virtual reality world where they walk on their hands and feet, are prodded and electrocuted by workers, and finally are led off to the slaughterhouse. The subjects were then asked to record what they ate during the week after their virtual experience. The results have yet to be analyzed, but subjects have already testified that the Virtual Human Interaction Lab’s ability to induce empathy: “I truly felt like I was going to the slaughter house towards the end and I felt sad that I (as a cow) was going to die,” said one participant to ClimateWire.

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Ritter Sport Debuts Its First Vegan Chocolate Bars

The company developed new, vegan-certified flavors to feed a growing vegan German population.
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Danone Cuts Dairy Ad Budget to Focus on Plants

The yogurt giant is restructuring to spend less on dairy advertising and shift focus on new plant-heavy acquisition WhiteWave.
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Muscle Milk Gets into the Plant-Based Protein Game

Company behind dairy-based Muscle Milk products releases aptly-named vegan line Evolve.
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School District Swaps Pepperoni Pizza for Plants

To increase its efforts in fighting global warming, the Oakland Unified School District replaced meat and cheese on school menus with plant-based alternatives.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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