VegNews Daily

People Interact as Cows on a Virtual Reality Farm

Cyber technology at Stanford University brings factory farm exposure to a new, interactive level.

At Stanford University’s Virtual Human Interaction Lab, psychological analysis is combined with cutting edge technology to test the effects of empathy as subjects experience what it’s like to be a factory farm cow from a first-person perspective. Participants are immersed in a virtual reality world where they walk on their hands and feet, are prodded and electrocuted by workers, and finally are led off to the slaughterhouse. The subjects were then asked to record what they ate during the week after their virtual experience. The results have yet to be analyzed, but subjects have already testified that the Virtual Human Interaction Lab’s ability to induce empathy: “I truly felt like I was going to the slaughter house towards the end and I felt sad that I (as a cow) was going to die,” said one participant to ClimateWire.

Pea Protein Highlighted on Popsugar

Vegan protein source is being praised for its high nutrient content and versatility.
Read More »

Virtual Reality Slaughterhouse Haunts NPR Writer

With the help of virtual reality, Barbara J. King goes inside of a pig slaughterhouse at the Sundance Film Festival.
Read More »

Plant-Based Blogger Is New Face of Leather Bag Campaign

UK blogger sensation Delicious Ella is partnering with luxury leather designer for new campaign, inciting outrage among her fans.
Read More »

Top Google Search in Iowa: "Is Bernie Sanders Vegan?"

Iowans interested in whether the presidential top runner's diet matches his progressive politics.
Read More »

Grub Street Podcast Focuses on Veganism

Popular food news outlet discusses how the New York dining scene is moving away from meat.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »