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New Pamela Anderson Vegan Ad Campaign to Debut on Ellen

Tomorrow, Ellen DeGeneres will unveil a PETA ad campaign linking animal agriculture to the drought.

Tomorrow, The Ellen DeGeneres Show will reveal a new ad by People for the Ethical Treatment of Animals (PETA) starring television actress, Pamela Anderson. In the Alfred Hithcock-inspired ad (which was photographed by David LaChapelle), Anderson recreates the famous shower scene from the movie, Psycho, and makes the claim that going vegan has a greater environmental impact than taking shorter showers. According to the actress, "Producing one pound of beef uses about as much water as six months of showers.” The campaign comes a month after California Governor Jerry Brown issued a controversial executive order calling for reduced in-home water usage by 25 percent, while refusing to implement restrictions on water used by animal agriculture. Meat production uses a whopping 55 percent of the country's water supply and is the major culprit in California's drought crisis.

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Vegan Billboard Goes Up in Times Square

Catskill Animal Sanctuary’s billboard campaign, placed in one of the biggest tourist destinations in the world, encourages people to go vegan this holiday season.
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Budget Vegan Beauty Brand Hits Drugstores

Unilever's eco-friendly beauty brand, Love Beauty and Planet, is set to debut in January.
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Stephen Colbert Confirms Jon Stewart is Vegan

The compassionate comedian is officially vegan and has the abs to prove it.
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Lady Gaga Stylist Debuts Vegan Fashion Line for Dogs

Designer Christian Cowan creates 14 vegan accessories for dogs inspired by iconic looks worn by Lady Gaga and Miley Cyrus.
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Texas Vegan Burger Shop Grows into Mini-Chain

San Antonio-based Earth Burger will expand its vegan fast-food concept across Texas and to Minnesota with a location inside Mall of America this spring.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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