News

Veganism Receives Spotlight on Today Show

Host Al Roker eats vegan food and talks compassion with Russell Simmons.

The Today show, America’s second most popular morning news show with more than four million viewers, spotlighted veganism today in a six-minute segment touting the health effects of plant-based eating. The program showcased diverse, appetizing meals (including anchorman Matt Lauer’s favorite dinner, a tofu-vegetable stir-fry), and featured an interview with hip-hop star-marker Russell Simmons. Though this segment is part of a summer series overviewing “popular diet trends,” anchorman Al Roker astutely pointed out that eschewing animal products “is not just a diet, but a way of life.” Roker and Simmons, a vegan of nearly 17 years and animal-rights activist, ate dinner at New York City vegan restaurant Red Bamboo and talked veganism over buffalo wings, jerk seitan, and ice cream. While Simmons spoke of his compassion for animals and his high energy levels, Roker exclaimed that his vegan dessert was “insane!” The show’s hosts, however, did not discuss animal-rights issues and focused on what vegans do not eat rather than what we do eat. Furthermore, Today nutritionist Joy Bauer exaggerated the “cons” of veganism by reporting that herbivores struggle with protein and B12 intakes and experience difficulty socializing with non-vegans. Anchorwoman Savannah Guthrie also made the comment that “if they could get bacon on a vegan diet, you (Roker) would be in.”

More News

Tyson to Launch Plant-Based Meal Bowls

The meat company is disrupting itself to stay competitive as consumer habits shift toward animal-free foods.
Read More »

Pregnant Sisters Launch Vegan Dessert Sushi Brand

Vegan Rice Krispies Treats stand-in for sushi rice, and gelatin-free candies replace fish in creations made by sisters Kasia Mierzejewska and Emilia Augustyn for their allergen-free brand Sweet Sushi Factory.
Read More »

PG Tips Creates New Tea Aimed at Vegan Consumers

The nearly 90-year-old tea brand formulated a new blend that pairs perfectly with plant-based milk.
Read More »

Australia's First Vegan Hotel Restaurant Opens in March

New eatery Alibi—featuring a menu developed by vegan restaurateur Matthew Kenney—will occupy the ground floor of Ovolo Hotel in Sydney.
Read More »

Miami's Plant-Based SEED Food & Wine Festival Debuts in LA

SEED and Eat Drink Vegan will join forces this year to bring an epic vegan festival to Los Angeles.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »