News

New Report: Why SeaWorld Attendance Is Plummeting

Multiple factors—including a call to boycott from One Direction's Harry Styles—is causing the demise of the aquatic park.

Global financial services company Credit Suisse examined the sharp increase of negative online activity regarding SeaWorld and found two main contributors to the aquatic park’s decline. The first was the act of a SeaWorld employee posing as a People for the Ethical Treatment of Animals activist in July while the other—and most impactful—was One Direction singer Harry Styles’ call to boycott the park during a July 14 concert. During the show, Styles asked the crowd, “Do you like dolphins?” and followed his question with, “then don’t go to SeaWorld.” In its analysis, Credit Suisse states that these “two events were the main contributors to the 400-percent spike in mentions and 13 percent increase in negative commentary month-over-month.” However, SeaWorld has been experiencing negative online comments since 2013, when the release of marine life cruelty documentary Blackfish debuted. While SeaWorld CEO Joel Manby scrambles to rebuild the park’s reputation, this negative online presence remains consistent with its plummeting profits, stocks, and attendance.

More News

Ben & Jerry's Hosts Vegan Ice Cream Parties Across US

The iconic ice cream brand is scooping its dairy-free flavors in Washington DC, New York, Los Angeles, San Francisco, and beyond.
Read More »

Groundbreaking Vegan Film Dominion Announces US Debut

The film—regarded as Australia's version of influential vegan documentary Earthlings—will be screened at the upcoming Animal Rights National Conference in Los Angeles this summer.
Read More »

Avengers Star Benedict Cumberbatch Goes Vegan

The British actor discussed his commitment to veganism in interviews promoting the new Avengers: Infinity War film.
Read More »

Dubai Dairy Brand Launches Vegan Milk Line

Koita Foods, which distributes its dairy products to the Ritz Carlton hotel, will now offer a dairy-free line made with almonds, oats, soy, and rice.
Read More »

Vegan Fish Steaks Launch at 150 British Pubs

Fish Steaks made by VBites—a vegan brand founded by vegan athlete Heather Mills in 1993—are now on the menu as vegan Fish and Chips at Greene King Flaming Grill.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »