News

Cow-Free Milk Wins First Place Sustainability Award

Startup plant-based milk company Muufri is looking to make “the milk of the future.”

San Francisco-based startup Muufri has won an international sustainability award for its potential to sharply reduce greenhouse gas emissions in its cow-free milk production. The Dutch Postcode Lottery Green Challenge, the world’s largest competition in the field of sustainability innovation, named Muufri runner-up, awarding the company $225,000 to help bring its “brewed” product to the market. Muufri has identified the key proteins, fats, vitamins, and minerals in dairy in order to “[assemble] the milk of the future by combining these elements in exact ratios optimized for human health.” The impact of such a product would not only help address climate change—preliminary testing showed the Muufri process generates 35 to 65 percent fewer greenhouse gas emissions than traditional dairy farming—but would eliminate problems such as overproduction of animal waste, overuse of land, and the misdirection and waste of resources to farmed animals. Once it hits large-scale production, Muufri would join a bevvy of other non-dairy milks currently revolutionizing the market.

More News

Fashion Giant Michael Kors Goes Fur-Free

The company will eliminate animal fur from all of its brands—including Jimmy Choo shoes—by the end of 2018.
Read More »

Vegan Impossible Burger to Debut in Asia Next Year

Food technology company Impossible Foods aims to reduce the growing demand for beef in Asia with its innovative burger.
Read More »

New Netflix Series Exposes Horrors of Animal Farming

Rotten—Netflix' new six-part docu-series—uncovers the corruption behind animal agriculture.
Read More »

Vegan Desserts Are 329 Percent More Popular on Pinterest

The social media platform released its top 100 trends, and vegan desserts were all the rage.
Read More »

LA Times Says to Follow #plantbased on Instagram Now

The publication advises readers to take advantage of the new Instagram feature by following the growing trend of plant-based foods.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »