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"Humane" Producer Acquired by Factory Farm Giant

Niman Ranch Pork founder Bill Niman calls "hormone free" a "marketing opportunity."

In a move to reduce direct competitors, factory farm meat producer Perdue Farms purchased Northern California-based Niman Ranch this week, a company known for antibiotic-free pork raised “on pasture or in bedded pens.” Bill Niman founded Niman Ranch in the 1970s as an alternative to factory farming, and made a name for himself in restaurant and foodie circles as the founding father of “humanely raised” meat. Niman stepped away from the business in 2007 after a controlling stake in the business was acquired by Natural Food Holdings, an Illinois investment firm. Whereas Niman Ranch was known for its vehement opposition to treating animals with antibiotics, Niman says new ownership means that “when a cow gets sick, Niman Ranch medicates it and takes it out of the system, so it's not sold as Niman Ranch beef. But then they implant it with hormones and sell it into the commodity beef market,” adding that “they just see hormone free as a marketing opportunity.” Several class action lawsuits have been filed against Perdue Farms for falsely advertising its products as “humanely raised.”

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NYC All-You-Can-Eat Ice Cream Fest Offers Vegan Scoops

Three-day festival Scooper Bowl in Bryant Park will treat guests to ice cream of every variety, including dairy-free scoops from Van Leeuwen, Ben & Jerry's, and Häagen-Dazs.
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Animal Ag Companies Fined $29M for Destroying Amazon

The government of Brazil slapped a hefty fine on feed suppliers to meat and dairy companies that sell to McDonald's, Burger King, and Walmart for destroying the country's biodiverse Cerrado region for profit.
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Moby Retires from Touring to Focus on Activism

…and to make vegan smoothies every morning after waking up in his own bed.
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UK Version of Beyond Burger Expands Across London

British vegan brand Moving Mountains expands its B12 burger to five locations of meat-centric chain Dirty Bones—where it will be served topped with vegan mac and cheese.
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Legendary Canadian Rugby Player Starts Vegan Cheese Brand

Nick Blevins' vegan lifestyle improved his performance on the field so much that he established a plant-based cheese and yogurt company to educate others on the benefits of plants.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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