News

Vegan Startup Makes Molecular Copycats of Animal Products

Chilean startup The Not Company uses a food-analyzing computer to create vegan replicas of animal products on a molecular level.

Chile-based startup The Not Company has created “Giuseppe," an artificial-intelligence computer that is said to be “the smartest food scientist”—reconstructing the molecular structures of animal products to engineer vegan copycats of flavors and textures. According to the company, the computer is “set to enhance nutrition availability while taking care of the environment, so it not only understands human perception of taste and texture suggesting clever recipes to create tasty foods, but it also understands there's a relative availability and use of resources for every single living thing.” With the help of Giuseppe, the company is creating products such as Not Hot Dogs, Not Cheese, and Not Milk—made from mushrooms, linseed, sesame seeds, and chia seeds. Founder Matias Muchnik explained that “if we were to start from scratch … to figure out the most efficient way to deliver nutrition to the 7.1 billion people on this planet, the answer wouldn’t be animals. Science would tell you to do something different.” Not Milk—which will hit shelves in Chile later this month and retail for half the price of almond milk—joins a slew of innovative milk alternatives such as Muufri, Califia Farms, and Silk (to name a few) currently contributing to the $2.09 billion (and growing) dairy-free market.

More News

Animal Agriculture Makes Planet "Infect-able"

Experts identify intensive animal production as leading cause for antibiotic resistant "superbugs" in humans.
Read More »

Obama Finalizes Animal Welfare Reform Law

As one of his last actions in office, president Obama outlaws tail docking, mulesing, and transportation of sick animals, amongst other cruel practices in the "organic" industry.
Read More »

Coffee-Mate Launches Vegan Creamer

Multinational corporation Nestlé is swapping dairy for almond and coconut milk to capture the growing demand for cruelty-free creamer.
Read More »

Vegan Chorizo Wins "Favorite Meat" at Trader Joe's

Customers choose the spicy plant-based product as the best amongst all meat sold at the popular supermarket chain.
Read More »

Baileys Almande is Now Vegan

Vegan-certified Irish cream is set to hit store shelves by March.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »