News

Nationwide Giveaway for Vegan "Bleeding" Burgers

Thanks to beet juice and coconut oil, the new "bleeding" burger from Beyond Meat is being offered to customers in a national giveaway.

The Beyond Burger—a first-of-its-kind plant-based burger from vegan meat-making company Beyond Meat—is currently available at just one Whole Foods Market location in Colorado, but the company is holding a contest for 10 customers nationwide to have the patties delivered to their doorstep. The non-GMO, pea protein-based burger launched last month and made headlines for the fact that it “bleeds” (thanks to beet juice and coconut oil) like a meat patty, and for being the first vegan option to be sold refrigerated alongside meat products instead of frozen alongside veggie burgers. The marketing tactic, company executives said, is a deliberate attempt to target “flexitarians”—meat-eaters who are veg-curious—as a way to reduce their animal consumption. News of the convincingly meat-like burger led to the product selling out in just an hour. The “Beyond Burger at Your Doorstep” contest ends Friday, and winners will be notified on or before Monday June 27.

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Cargill Invests in Plant-Based Protein

The animal agriculture feed supplier joins PURIS—the largest pea-protein producer in North America—in its mission to create sustainable plant-based foods.
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Muay Thai Fighter to Open Vegan Bakery in NYC

Vegan chef Watt Sriboonruang's Rawsome Bakery will land on Orchard Street in Manhattan—further veganizing a street occupied by vegan apparel company MooShoes and vegan store Orchard Grocer.
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Vegan Brand Breaks Indiegogo's Crowdfunding Record

Vegan meal shake startup Bear Brands raised more than $65,000 from 250 backers in the first day of its crowdfunding campaign.
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Playboy Playmate Amanda Cerny is Vegan

The former Playmate and current YouTube comedian confirms that she would never promote beef jerky to her 19 million social media followers because she is vegan.
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Luxe Department Stores Launch Decadent Vegan Menu

Harvey Nichols stores across the UK now serve upscale vegan dishes and wines at its seven locations.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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