News

Daiya's Ads Are About to Get Even Cheesier

Vegan cheese company's new advertising campaign uses humor to appeal to a larger customer base.

Vegan cheese company Daiya recently partnered with Colorado advertising agency TDA_Boulder to create a humorous (and memorable) campaign for its dairy-free products. The advertisements will run across print and digital media and, according to the company, are intended to “make Daiya cheese the hero through the creative expression of classic cheesy moments.” As part of the campaign, the company created a 60-second commercial wherein a husband inquires what his wife will be serving for dinner. The woman replies with “pizza” and holds a Daiya Supreme pizza while a “cheesy” laugh track plays in the background to support the slogan “Cheesier Than Ever.” The other elements of the campaign include admittedly “cheesy” retro print ads, banners, and in-store displays. Daiya’s new campaign—along with that of dairy-free milk company Silk, which features Snapchat star DJ Khaled and tennis champion Venus Williams—is a sign that vegan companies are positioning themselves to use more traditional methods of mass media advertising such as humor and celebrity endorsements.

More News

Leonardo DiCaprio Invests in Vegan Brand Beyond Meat

The mega-celebrity puts his money where his mouth is in an effort to advance the future of plant-based meat.
Read More »

Boston Celtics' Kyrie Irving Adopts Plant-Based Diet

The professional basketball player reveals he is moving away from animal products this season to fuel his performance.
Read More »

Lack of Vegan Menus Top Complaint at UK Hotels

Independent hotel review company The Good Hotel Guide found that lack of vegan options is a top gripe among hotel guests.
Read More »

Vegan Makeup Brand for POC Raises $1 Million

Mented founders Amanda Johnson and KJ Miller became the 15th and 16th African-American women to raise that much in capital funding.
Read More »

Natalie Portman Urges Award Show Attendees to Go Vegan

The vegan actress delivered a moving award-acceptance speech urging everyone to consider a plant-based diet.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »