News

Vegan Cheese Company Expands to Kroger Stores

Nut-based Treeline will soon be available at 2,500 locations of the major grocery retailer nationwide.

Artisanal vegan cheese company Treeline Treenut Cheeses is set to expand to 2,500 Kroger supermarket locations—including subsidiary properties Ralphs, Dillons, Fred Meyer, King Soopers, Quality Food Center, Fry’s, Smith’s, and Jay-C—nationwide this September. Treeline owner Michael Schwarz said the expansion would position his cashew-based cheeses to customers outside of the company’s vegan fan base. “The vegans are a bit like the Tea Party wing within the customer base,” Schwarz said. “Being cruelty-free is very important to them, but if you want to win a national election, you can’t just appeal to the base.” This expansion—which adds to Treeline’s current availability at stores such as Whole Foods Market, Natural Grocers, and MoM’s Markets—will make the brand the most widely distributed artisanal vegan cheese. “Artisanal treenut cheeses just went mainstream,” Schwarz said. “That speaks volumes for the desirability of our products in particular, and where the plant-based market is heading in general.” Treeline’s expansion comes at a time when the dairy alternative industry is booming and predicted to grow to an industry worth more than $35 billion by 2024.

More News

Study: Young People Optimistic About a Meat-Free World

A survey of 13,000 people in 14 countries found that living in a world where meat is no longer derived from animals makes them feel positive about the future.
Read More »

Teenager Opens Vegan Café in England

Purity Petal Café—opened by 19-year-old Maria Rose—becomes the first vegan eatery in the Barnstaple area of North Devon, England.
Read More »

Green Day and Kat Von D Collaborate on Vegan Eyeliner

Billie Joe Armstrong has teamed with vegan beauty mogul Kat Von D on her upcoming, animal-friendly makeup product.
Read More »

All-You-Can-Eat Vegan Pizza Night Hits Liverpool

Liverpool's Santa Maluco entices diners with unlimited wood-fired vegan pizzas featuring mock duck, vegan cheese, and Big Mac sauce.
Read More »

Danone's New Vegan Brands Drive $760M Profit Spike

The $12.5 billion acquisition of WhiteWave—known for its plant-based brands—proves to be a profitable move for the French yogurt brand.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »