News

Hard Rock Cafe Debuts Meatless Menu

In honor of World Vegetarian Month, the chain will roll out its first North American meat-free menu at 42 locations.

Global American comfort food chain Hard Rock Cafe will debut a meatless menu in honor of World Vegetarian Month at 42 locations across North America on October 3. The chain launched its vegetarian menu in response to customer demand. The limited-time meatless menu will feature several vegan options—such as the Fennel, Beet, & Orange Salad, and the Wascally Wabbit (pictured), a mocktail made with carrot, apple, and orange juice—along with the Ratatouille Wrap (vegan without aioli) and Pico de Quinoa Arugula Salad (vegan without Feta cheese). While Hard Rock previously launched meatless menus in other regions including Dubai and London, this marks the first time the chain took on the North American market. “Today, consumers are more demanding than ever,” Alex Merchan, Senior Director of Marketing for Hard Rock International says. “They want variety and shareable, immersive dining experiences, and we’ve seen more and more of our U.S. based-guests looking for meatless options while dining out.”

Photo courtesy of Hard Rock International

More News

James Cameron Invests in Vegan Protein Facility

The famed filmmaker hopes to accelerate the shift to plant-based protein by funding the world's largest organic pea protein-processing facility in Canada.
Read More »

Beyond Burger Debuts at TGI Fridays

Vegan brand Beyond Meat announces its largest retail partnership to date with the launch of its plant-based patty at participating TGI Fridays in the greater Boston area.
Read More »

Colorado Beef Ranch Turns into Vegan Animal Sanctuary

The Surf and Turf Animal Sanctuary now protects animals that were previously destined to be killed after ranch owners adopt a cruelty-free lifestyle.
Read More »

Vegan Rock Star is Face of Lululemon's Men's Campaign

The revered yoga apparel company's new Strength to Be campaign—focused on redefining the meaning of masculinity—features adamant vegan and punk rocker John Joseph.
Read More »

Pizza Hut Launches Vegan Cheese

The international pizza chain adds Violife vegan cheese to five UK locations to gauge consumer interest.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »