News

Impossible Burger Sells Out in One Weekend

West coast launch of the vegan burger proves wildly successful at San Francisco restaurants.

Chef and owner of San Francisco fine dining restaurant Jardinerie Traci Des Jardins reports that the Impossible Burger—which also debuted on two other California restaurant menus (Crossroads in Los Angeles and Cockscomb in San Francisco) last Thursday—sold out over the weekend. “People are really enthusiastic,” Des Jardins says. “It’s a very different demographic than we get at Jardiniere, so it’s fun for us.” Lines began forming at the restaurant at 7pm on Thursday and Des Jardins began issuing tickets to customers planning to purchase a burger in order to efficiently meet demand. The Impossible Burger—which at Jardinerie is served on a vegan bun with caramelized onions, avocado, and special sauce—is now only available in the lounge after 7:30pm. Chef Chris Cosentino of San Francisco restaurant Cockscomb experienced a similar surge of interest in the burger, stating that he sold 100 to 125 burgers daily since the Thursday debut. The Bill Gates-backed burger—which “bleeds” due to plant-based heme—was first introduced to the public at New York-based restaurant Momofuku Nishi in July. Similarly, vegan company Beyond Meat’s Beyond Burger—which “bleeds” with the help of beet juice—sold out in one hour upon debuting in the meat section of a Boulder, CO. Whole Foods Market.

More News

Beyoncé Debuts New Vegan Meal-Planning App

The 22 Days Nutrition program—which the singer co-owns with nutritionist Marco Borges—has launched a new meal-planning feature to make vegan food accessible to all.
Read More »

Costco Sells 1 Million Vegan Burgers in 60 Days

Don Lee Farms' organic plant-based burger exceeded sales expectations and will soon be available in restaurants and the brand's other partner stores.
Read More »

James Cameron Hopes Veganism Will Make Viagra Obsolete

The celebrated director discusses The Game Changers, a film that showcases the benefits—such as longer-lasting and more frequent erections—of a plant-based diet.
Read More »

German Brand Develops Vegan Mushroom Shoe Line

Mushroom leather is the latest alternative to animal leather.
Read More »

Casey Neistat: Impossible Slider Is "Beefier Than Beef"

During a taste-test in Brooklyn, the respected YouTube personality said the animal-based cheeseburger at White Castle tasted "like mush," while the new plant-based Impossible Slider tasted "like meat."
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »