News

Vegan Big Mac Truck a Huge Hit

Canada's McVegans truck sold 1,000 burgers in its first weekend.

Canada-based vegan food truck McVegans launched last month to much clamor, selling more than 1,000 burgers in its first week of operation. Founder James McInnes’ “Big MacInnes” was one of the most popular items sold at the 30th annual London Ribfest—a five-day festival that celebrates animal products—in London, ON in August. Through his food organization, Globally Local, McInnes partnered with Western University where he operates the truck two days per week and spends three days per week at local farmers’ markets. In addition to the popular Big MacInnes, the menu includes a jackfruit-based Pulled Jack Sandwich and meat-free gyros. “We are surprised at the amount of interest in our education initiative,” McInnes says, regarding the animal-rights materials onboard the truck, which were provided by local activist group Animal Liberation Alliance. “We believe that our food truck has become a powerful form of vegan activism.” McDonald’s recently reported that only one in five millennials have tried their iconic Big Mac, and McInnes believes the reason is because the tide is shifting amongst young people. “We believe that many millennials have awakened to the truth about fast-food and understand the massive impact that this industry has on our health, the animals and the environment.” McInnes—whose family, including his 18-month old son, has been vegan for four years—plans to “McVeganize” more popular food items in an an effort to get more people to “just try it,” and hopes to expand the McVegans truck to other cities in the future.

More News

Miami's Plant-Based SEED Food & Wine Festival Debuts in LA

SEED and Eat Drink Vegan will join forces this year to bring an epic vegan festival to Los Angeles.
Read More »

Chipotle Adds Quinoa to its NYC Test Kitchen Menu

In addition to sofritas, vegans might soon have another plant-based protein option at Chipotle—a blend of gold and red quinoa spiced with turmeric, citrus juice, and cilantro.
Read More »

Vegan Fashion Brand VAUTE Profiled on PBS

The brand's founder Leanne Mai-ly Hilgart spoke about her mission to create functional and fabulous vegan clothes to eliminate animal cruelty in the fashion industry.
Read More »

New Investor Coalition to Combat Meat Problem in China

Toronto-based Dao Foods International will promote plant-based and clean meat in China to curb the country's growing appetite for animal products.
Read More »

IKEA Debuts Plant-Based Hot Dogs

The furniture giant debuted the new animal-free option at a single store in Sweden with plans to expand the offering across Europe by August.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »