“Vegan” Most Googled Dietary Term in Australia

According to new data published by Google Trends, the most popular dietary search term in 2016 in Australia is “vegan.” Searches for other dietary terms—including “paleo,” “sugarfree,” “5:2 diet,” and “gluten-free”—were substantially lower. Popular secondary terms attached to “vegan” included Ultimate Fighting Championship (UFC) fighter Nate Diaz, ramen, and the query “is nutella vegan?” Furthermore, the report showed a visible spike of searches for “vegan” on Christmas Eve, a time when people gather to consume food together. Australians are not the only people interested in cruelty-free diets, as news outlet NY1 said that “vegan food” was the top Google search term among New Yorkers in 2016.