News

PETA Buys Shares in Louis Vuitton

The animal rights organization became a shareholder in the lux leather company to gain decision-making power.

Animal-rights organization People for the Ethical Treatment of Animals (PETA) recently purchased shares in Moet Hennessy Louis Vuitton (LVMH)—the parent company luxury fashion brand Louis Vuitton. While the purchase price and amount of shares is undisclosed, PETA’s Senior International Media Director Ben Williamson tells VegNews that their stake in the company is enough “to file shareholder resolutions and speak at meetings to push for an end to the sale of cruel crocodile skins.” Williamson explained PETA will attend shareholder meetings only when necessary “to put pressure on the company to end its sale of exotic skins merchandise.” As a board member of LVMH, PETA intends to bring awareness to the cruelty inherent in the exotic skins fashion industry and hopes other luxury brands will take note. “Whether it's Louis Vuitton, Hermès, Prada, or any other brand,” Williamson says, “a fashion accessory made from the skin of a crocodile means that a living, feeling being likely experienced a miserable life and a violent, painful death.” Vegan materials—such as pineapple-based leather Piñatex—are now commercially available as alternatives to exotic animal skins.

More News

Unilever Chefs Draft Manifesto with Plant-Based Goals

Worldwide chefs are creating a manifesto that will help restructure global food systems to reduce waste, promote healthier eating, and focus more on plant-based ingredients.
Read More »

Study Finds Mushrooms are as Filling as Meat

Participants who consumed white button mushrooms twice per day reported feeling fuller and more satiated than those who consumed meat.
Read More »

Study: Young People Optimistic About a Meat-Free World

A survey of 13,000 people in 14 countries found that living in a world where meat is no longer derived from animals makes them feel positive about the future.
Read More »

Teenager Opens Vegan Café in England

Purity Petal Café—opened by 19-year-old Maria Rose—becomes the first vegan eatery in the Barnstaple area of North Devon, England.
Read More »

Green Day and Kat Von D Collaborate on Vegan Eyeliner

Billie Joe Armstrong has teamed with vegan beauty mogul Kat Von D on her upcoming, animal-friendly makeup product.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »