General Mills Invests in Kale Chips

The major food corporation's stake in kale chip company Rhythm Superfoods is the latest addition to its growing plant-based portfolio.

On Tuesday, 301 Inc.—the venture capital fund of food corporation General Mills—announced it led a $6 million investment round in kale chip company Rhythm Superfoods. General Mills first invested into the company in 2016 through a $3 million investment round, the funds from which Rhythm Superfoods used to help launch its new line of beet chips. “We are elated with our new investment from 301 Inc. and look forward to continuing this strategic partnership and seeing what we can accomplish for the brand together,” Rhythm Superfoods CEO Scott Jensen said. The company currently has several lines of vegetable-based snacks, including roasted lacinato kale chips in innovative vegan flavors such as Zesty Nacho and Smoky Bacon. In 2015, 301 Inc. also led an $18 million investment round for vegan company Kite Hill. Most recently, General Mills made another leap into the lucrative plant-based industry by way of filing a patent for a project to explore creating dairy-free products—including yogurt, milk, and mayonnaise—using a variety of beans and legumes such as fava beans, lentils, and adzuki beans.

More News

Brooklyn's Vegan President Pushes to Ban Bologna

Eric L. Adams introduced a resolution that would ban disease-promoting processed meat at New York City public schools.
Read More »

Director Kevin Smith is Now a Non-Animal Eater

The Clerks director has officially ditched all animal products after a devastating heart attack made him reconsider his dietary habits.
Read More »

Ed Sheeran Buys Vegan Domino's Pizza for Dedicated Fans

The musician treated fans who camped out to see his concert in Brisbane, Australia to vegan pizzas from the chain, which recently added Follow Your Heart's vegan cheese to its menus.
Read More »

UK Doughnut Chain Opens an All-Vegan Outpost

The new plant-based location of doughnut shop Crosstown in London aims to make cruelty free doughnuts that rival the “real” thing.
Read More »

Zac Efron Thrives on a Purely Plant-Based Diet

The High School Musical actor reveals that ditching animal products has improved his metabolism, sleep, and exercise routine.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »