News

Breyers Releases Vegan Ice Cream

A shocking amount of vegan ice cream flavors are debuting left and right—first Ben & Jerry's, and now Breyers.

Iconic ice cream company Breyers has entered the plant-based market with a newly released vegan ice cream flavor. Indiana resident Alyssa Weiss spotted a carton of a new non-dairy Breyers Oreo Cookies & Cream flavor made with almond milk at a Highland location of Meijer’s—a chain grocery store with locations in Ohio, Illinois, Michigan, and Kentucky. Weiss later posted a photograph of the ingredient list and nutritional information for the new flavor (sold for $4.99 per 1.5 quarts) to confirm that the “frozen almond milk dessert”—the language Breyers is using to market the flavor—is indeed vegan. Earlier this week, Ben & Jerry’s—a brand that shares parent company Unilever with Breyers—added several new flavors (Cherry Garcia, Coconut Seven Layer Bar, and Coconut Almond Brittle) to their existing non-dairy line which debuted last year. A recent industry research report by Packaged Facts found that the non-dairy sector is driving growth in the otherwise stagnant ice cream industry, and product launches such as these prove that vegan options are indeed becoming attractive to corporations that historically rely on animal products for profits.

Photo courtesy of Alyssa Weiss

More News

James Cameron Invests in Vegan Protein Facility

The famed filmmaker hopes to accelerate the shift to plant-based protein by funding the world's largest organic pea protein-processing facility in Canada.
Read More »

Beyond Burger Debuts at TGI Fridays

Vegan brand Beyond Meat announces its largest retail partnership to date with the launch of its plant-based patty at participating TGI Fridays in the greater Boston area.
Read More »

Colorado Beef Ranch Turns into Vegan Animal Sanctuary

The Surf and Turf Animal Sanctuary now protects animals that were previously destined to be killed after ranch owners adopt a cruelty-free lifestyle.
Read More »

Vegan Rock Star is Face of Lululemon's Men's Campaign

The revered yoga apparel company's new Strength to Be campaign—focused on redefining the meaning of masculinity—features adamant vegan and punk rocker John Joseph.
Read More »

Pizza Hut Launches Vegan Cheese

The international pizza chain adds Violife vegan cheese to five UK locations to gauge consumer interest.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »