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Norway's Largest Meat Co. Launches Meatless Line

MEATish soy-based products will capture the growing vegetarian demographic in the country.

Norway’s biggest meat producer Notura recently launched its first meat-free product line. The new line—called MEATish—was developed in collaboration with local supermarket chain Rema 1000 and features several non-GMO, soy-based items including bowls, nuggets, and burgers. The vegetarian line was developed to contain an equivalent amount of protein as, and less saturated fat than, Notura’s meat options. “These are good products with flavor and texture resembling our similar meat products,” Notura’s CEO Arne Kristian Kolberg said. A growing number of meat producers are diversifying their offerings based on consumer demand for healthier and more environmentally friendly options. Following the example set by Tyson last year when it invested an undisclosed amount into vegan company Beyond Meat, last week, Canadian meat company Maple Foods acquired US-based vegetarian company Lightlife.

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Chipotle Adds Quinoa to its NYC Test Kitchen Menu

In addition to sofritas, vegans might soon have another plant-based protein option at Chipotle—a blend of gold and red quinoa spiced with turmeric, citrus juice, and cilantro.
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Vegan Fashion Brand VAUTE Profiled on PBS

The brand's founder Leanne Mai-ly Hilgart spoke about her mission to create functional and fabulous vegan clothes to eliminate animal cruelty in the fashion industry.
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New Investor Coalition to Combat Meat Problem in China

Toronto-based Dao Foods International will promote plant-based and clean meat in China to curb the country's growing appetite for animal products.
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IKEA Debuts Plant-Based Hot Dogs

The furniture giant debuted the new animal-free option at a single store in Sweden with plans to expand the offering across Europe by August.
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Rooney Mara Launches Luxury Vegan Fashion Line

New fashion brand Hiraeth includes faux-leather pants, velvet garments, and combat boots—all made ethically in Los Angeles.
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This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

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