NYC Chain Adds Impossible Burger to Menu

The "bleeding" plant-based burger is now available at 43 international locations of fast-casual chain Bareburger.

New York-based fast-casual chain Bareburger introduced the plant-based Impossible Burger to its menu of customizable burgers at its 43 locations across the United States and in four other countries (including Japan, Canada, United Arab Emirates, and Germany). Bareburger CEO Euripides Pelekanos recently tasted the Impossible Burger—a patty that bleeds due to plant-based heme—and was highly impressed. “My first taste of the Impossible Burger was a surreal moment,” Pelekanos said. “A burger that was delicious, simple, clean and sustainable? I couldn’t believe it.” The Impossible Burger is available on the standard menu with Colby cheese, pickles, special sauce, and served on a Brioche bun—but customers will be able to order a customized vegan version by selecting the Impossible Burger patty (cooked rare, medium rare, medium well, or well-done) and choosing from several plant-based sauces, toppings, and bun options. The Impossible Burger—created by Silicon Valley-based Impossible Foods—was first available at NYC restaurant Momofuku Nichi last year and expanded to three West Coast restaurants (Jardiniere and Cockscomb, both in San Francisco; and Crossroads in Los Angeles) last fall.

More News

Vegan Pizzas Continue to Sell Out at Domino's

Nick Knight, CEO of Domino's Australia and New Zealand, is shocked by the amount of customer demand for newly added Follow Your Heart vegan cheese.
Read More »

Bareburger Replaces Elk and Boar with Vegan Burgers

The burger chain now offers two new plant-based options: the Beyond Burger and the Impossible Burger.
Read More »

Vegan Strong Race Car to Debut at Daytona 500

Professional race car driver Leilani Münter will kick off racing season in a new car outfitted with the vegan strong message.
Read More »

Brothers Row Across Atlantic to Dispel Vegan Myths

Jude Massey and Greg Bailey are currently in the middle of the Atlantic Ocean, rowing for hours and eating only plant-based meals to show that animal products are not necessary for extreme athletic abilities.
Read More »

Stand-Up Comic Adam Sank Goes Vegan for the Animals

The funnyman credits documentary What the Health for pushing him from vegetarianism to veganism.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »