News

Coffee-Mate Promotes Vegan Creamers in National TV Ad

The new Natural Bliss vegan creamer line will be heavily advertised via two TV commercials that promote its dairy-free creaminess.

Nestlé launched two national television commercials for its new vegan line of Coffee-Mate-brand creamers on March 13. The company launched its Natural Bliss line—comprised of plant-based creamers in four flavors including Vanilla Almond Milk, Caramel Almond Milk, Hazelnut Almond Milk, and Sweet Crème Coconut Milk—in January. The two 15-second commercials—called “Upside Down” and “Watered Down”—are in-line with Coffee-Mate’s existing “Stir Things Up” campaign and focus on promoting the Natural Bliss line as both creamy and healthy, two factors the company’s brand manager Kevin Holmes says are no longer mutually exclusive. “Our new almond and coconut milk creamers deliver both, and we’re excited to invite consumers to try a product they may have thought couldn’t exist,” Holmes tells VegNews. “As consumer trends shift towards dairy alternative offerings,” Holmes explains, “Natural Bliss will continue to be the brand to deliver on-trend health options, but also a taste and creaminess we believe is lacking in the category.” The campaign will run until June 11 on both English and Spanish TV channels and is supported by a digital and social media advertising campaign. VegNews awarded the Natural Bliss line a VegNews Best of Show Award during trade convention Expo West last weekend.

More News

Mosa Meat to Debut Slaughter-Free Meat by 2020

The European company that made the first lab-grown hamburger—for a cost of $325,000—will soon debut on menus at upscale restaurants.
Read More »

Grass is Running Out for Grass-Fed Beef

High demand for what consumers think is healthier cow meat, along with climate change, is creating a shortage in nutritious grass.
Read More »

Impossible Burger Prompts Eatery to Offer Vegan Options

After overwhelming interest in its newest menu item, Hell's Kitchen Minneapolis launches vegan buns and designates non-meat cooktops for the Impossible Burger.
Read More »

Plant-Based Acquisitions Quadrupled in 2017

Companies such as Nestlé, Maple Leaf Foods, and General Mills continue to diversify their portfolios with profitable plant-based brands.
Read More »

Vegan Senator Cory Booker Launches Podcast

The senator launched his Lift Every Voice podcast on Martin Luther King, Jr. Day to elevate the voices of activists fighting for social justice.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »