News

Reebok to Debut Cotton and Corn Shoes

The sneaker brand's new shoes will feature entirely plant-based materials in an effort to move footwear in a more sustainable direction without the use of animal products.

Reebok will debut the first ever plant-based athletic shoe this fall. The Reebok Future Team developed the Cotton + Corn initiative, a program that reimagines sustainable footwear by relying on bio-based products—or plant materials that decompose after shoes are discarded. “Reebok is trying to clean up the entire life cycle of shoemaking: from what shoes are made of to where they end up,” Reebok Future Team’s vice president Bill McInnis says. Typically, shoes are made from materials that contain oil-based plastics and animal products that are eventually dumped into landfills where they remain for hundreds of years. The company’s new shoe will be made with a cotton upper and a corn-based sole, and Reebok plans to use the compost created from the plant-based shoes as part of the soil to grow materials for new shoes. “This is just the beginning for Reebok,” McInnis says. “We now have the formula to replicate this across a range of sneakers. This is the blueprint for a lot of shoes to come.” Within the last year, plant-based materials—including pineapple-based leather Piñatex—have made their way into the fashion industry as replacements for less sustainable (and ethical) products such as wool, leather, and plastic.

More News

CEO Confident McDonald's Will Sell Vegan Beyond Burger

Beyond Meat's Ethan Brown says it's only a matter of time before the company's plant-based Beyond Burgers arrives at chains such as McDonald's, Burger King, and Wendy's.
Read More »

Vegan Greased Pole Doughnut Debuts to Lure Eagles Fans

Vegan shop Dottie's Donuts gives Philadelphia Eagles fans a greasy pole to climb before the Super Bowl.
Read More »

Vegan Actress Sparks Tempeh Bacon Frenzy at Whole Foods

Tabitha Brown's viral video about the TTLA—a vegan BLT sandwich that the actress, now famously, spikes with a pickle—prompts Whole Foods to expand the vegan lunch option to deli counters nationwide.
Read More »

Vegan Pizzas Continue to Sell Out at Domino's

Nick Knight, CEO of Domino's Australia and New Zealand, is shocked by the amount of customer demand for newly added Follow Your Heart vegan cheese.
Read More »

Bareburger Replaces Elk and Boar with Vegan Burgers

The burger chain now offers two new plant-based options: the Beyond Burger and the Impossible Burger.
Read More »

This Week on VegNews TV: The secret to these delightful sweet treats is white beans! Aylin Erman shows you how to make these simple blondies.

More Videos »